The 3rd Aquatic Industry Convention

The 30th China International Pet Show (CIPS 2026) will be held at the China Import & Export Fair Complex, Guangzhou from November 12 to 15, 2026. As a key concurrent event, the 3rd Aquatic Industry Convention will take place from November 12 to 14.

The aquatic industry is undergoing rapid transformation and upgrading. Digitalization, artificial intelligence and social media are reshaping consumer behavior. Meanwhile, the global trade landscape, industry regulations and sustainability standards continue to evolve.

Under the theme “Transforming the Aquarium Industry: Data, Technology and Retail Innovation”, the convention builds on the success of the previous two editions to create a world-class platform for global industrial cooperation and whole-chain connectivity.

Image source: Official Website of the Ornamental Fish International (OFI)

Ornamental Fish International (OFI)

Ornamental Fish International (OFI) is the peak international trade association representing the ornamental fish industry. OFI was founded in 1980 by a group of ornamental fish industry people looking to improve standards within the industry and provide a ‘voice’ for the industry. They represent members from more than 30 countries around the world and include members from all sectors of the industry (producers, exporters, importers and retailers) as well as a number of NGO’s and other trade associations. OFI focuses on two core areas of work. The first is information and communication: it provides members with industry updates, educational resources, and training through newsletters, member bulletins, educational publications, and the OFI Journal. It also represents the ornamental fish industry at global conferences, forums, and trade shows. The second is government relations: OFI regularly meets with government officials worldwide to discuss and consult on key industry development issues. 

Format & Structure

• Session Timing: 1:30 pm – 4:30 pm daily

• Format: 20-30 minute presentations, panel discussions, and live Q&A

• Language: Chinese and English (simultaneous translation)

• Venue: Aquatic Industry Convention Area (main stage on aquatic floor)

Three Core Themes Covering the full value Chain

This convention theme captures the convergence of:

· Digital innovation and AI-driven transformation

· Changing global trade and supply chains

· The growing influence of online platforms and consumer behaviour

· The continued importance of livelihoods and sustainable practices

· The emergence of new business models, particularly in retail

Afternoon, November 12

The Global Aquarium Industry – Drivers, Challenges and Opportunities

Target Audience：Import & Export Traders, Brand Owners, Supply Chain Directors, Overseas Channel Partners

· Global trade trends and market dynamics

· Emerging markets in Asia, the Middle East, and Latin America

· Key challenges: Regulation and policy developments, Freight and logistics pressures, Animal welfare and sustainability expectations

· Key opportunities: Expansion of aquaculture, Premiumisation and product innovation, Digital transformation across the value chain

Afternoon, November 13

Innovations in Technology, AI & Social Media

1. Artificial Intelligence in the Aquarium Industry

Target Audience：Breeders, R&D Personnel, Enterprise Operations Managers, Online & Offline Store Operators

· AI in aquaculture: Water quality monitoring and predictive analytics , Disease detection and early warning systems , Feeding optimisation

· AI in supply chain and retail: Demand forecasting, Inventory optimisation and mortality reduction, Pricing strategies

· AI in customer engagement: Personalised recommendations, Digital advisory tools

· AI for industry intelligence: Monitoring trade, regulation, and market trends

2. Social Media and Online Platforms – The New Demand Engine

Target Audience：E-commerce Operations Teams, Brand Marketing Professionals, Aquarium Industry Influencers, Cross-Border Operations Specialists, Channel Investment & Development Directors

· Livestream commerce and real-time sales

· Role of influencers and content creators

· Aquascaping and visual-driven demand

· Integration of e-commerce platforms such as Taobao and Tmall

· Comparison of digital ecosystems across regions

Afternoon, November 14

Aquarium Retail Case Studies – Business Models That Work

Target Audience：Offline Store Owners, Brand Directors, Franchisees & Entrepreneurs

· Aquascaping-led businesses

· Omnichannel retail (online + physical integration)

· Franchise and brand-led retail models：Business model overview, Indicative revenue breakdown, Key success factors, Lessons learned

OFI Global Aquarium Retail Awards

· Aquarium Retail Excellence Award

· Commercial Livestock of the Year Award

Sponsorship Opportunities Now Open!

Sponsorship Contact：

CIPS

Tracy Wei

Email: weiyz@chgie.com

Rita Hu

Email:huww@chgie.com

OFI

Jonathan Poh

Email: secretariat@ofish.org