When the pet industry is surging with warmth and the voices of hundreds of pet store managers resonate in harmony! The "Pet Love Symbiosis" 1st CIPS National Pet Store Manager Operation Conference and the 4th "China TOP Pet Brand Store Selection" Golden Paw Print Award Ceremony of the CIPS have successfully concluded. This industry event focusing on practicality and empowering growth not only delivered solid insights to address operational pain points, but also showcased the glorious highlights of benchmark stores, injecting surging momentum into the standardized and professional development of the pet industry!

01 Opening Tone-Setting: Anchoring the Symbiosis Direction

At the beginning of the conference, three heavyweight guests took the stage one after another, kicking off this pet industry event with insights and sincerity:

Mr. Cheng Xiang, General Manager of China Great Wall International Exhibition Co., Ltd., interpreted from the platform perspective how the CIPS "sets models and guides directions".

Mr. Gao Yuan, Executive President of Guangdong Provincial Pet Grooming Association and Chairman of IGC International Pet Grooming Federation, focused on "empowering 10,000 stores" and standard construction, conveying the determination to promote industry progress.

Ms. Sun Ting, General Manager of Dalian Golden Sunshine Pet Supplies, shared that "win-win is good business" from the perspective of frontline supply chain.

The shares of the three guests were progressive, not only anchoring the industry goal of "professionalization and standardization", but also making the managers present feel the solid support of "platform + association + supply chain", laying the core tone of "pragmatism, symbiosis and empowerment" for the conference.

02 Industry Experts Breaking the Deadlock: Disassembling Operational Problems

Mr. Xiaolong, partner of Weirong Pet Industry, delivered a speech themed Making Money and Driving Traffic is the Proper Business for Pet Stores, decoding the logic of building an IP with 400,000 fans and sharing the secrets of traffic conversion from more than 30 benchmark cases. His core viewpoint centered on "not being anxious about traffic, but thinking of users", clarifying that traffic does not equal profit. It is necessary to convey emotional value through real content, let users know "who I am and what problems I can solve", and only after establishing trust can transactions be promoted. The shared benchmark cases cover multiple segments of the pet industry, including leading national mid-to-high-end cat live chain brands and top cat breeding house IPs, which confirm from different tracks that "discovering customer needs and solving customer needs" is the core logic of traffic conversion.

At the practical level, he gave a clear implementation path: from the basic practice of completing content shooting, editing and release within 3 days offline, to gradually realizing natural daily updates, mastering traffic skills, and forming a closed loop of "content - traffic - monetization" within 1-6 months. He emphasized that pet store self-media operation needs to clarify the audience, core selling points and solved needs, focus on conveying authenticity and emotional value, and achieve quality breakthrough through quantity accumulation. He encouraged practitioners to keep a happy attitude and delve deeply into the work. Traffic operation only has success and giving up, no failure. After finding the right direction, time will witness the results.

Ms. Pi Yu, a graduate of European Sasha Pet Grooming Academy, conducted an in-depth analysis of High-Margin Service Design: Profit Fission from "Grooming" to "Pet SPA", revealing the profit growth logic behind service upgrading. The core of her sharing revolved around pet store service design, proposing that stores need to first clarify the positioning of target customer groups. Through research, accurately analyze customers' needs for beauty and health care, and then innovate service items based on needs to build differentiated competitiveness, while improving customer experience and optimizing operational efficiency. Further focusing on the characteristic advantages of pet SPA services, she pointed out that pet SPA can provide exclusive customized conditioning plans for pet problems such as dry and rough hair, skin blackheads and acne, and irritable and active emotions. On the path of profit fission, Pi proposed that service upgrading can be achieved by designing customized beauty packages, adding pet health testing, and carrying out behavior training courses; at the same time, relying on membership systems and personalized sub-card packages to enhance customer stickiness, and expanding profit channels combined with pet health product sales. Finally, combined with practical cases such as pet skin inflammation improvement, hair loss treatment, and hair knot solving, she provided operable references for stores to implement high-margin services.

Mr. Fan Tingding from Qijin (Shanghai) Law Firm, with ten years of practical experience in the pet industry, brought Pet Industry Without Worries - Construction of Legal Risk Prevention and Control System for Store Operation to escort the compliance of pet stores. As of September 2025, there are more than 104,000 operating pet stores nationwide (excluding Hong Kong, Macao and Taiwan). Industry services have expanded from traditional offline grooming and boarding to O2O online-offline integration and door-to-door services, meeting the convenient needs of pet owners and the diverse needs of pets. However, store disputes occur frequently, involving employee injuries, pet loss and casualties, dissatisfaction with styling, procurement returns and exchanges, etc. Moreover, many standard terms such as "the store is not responsible for death during boarding" are invalid due to illegality, resulting in prominent legal risks.

Mr. Fan Tingding proposed three major prevention and control systems: first, contractualization of operations, standardizing various documents, refining pre-inspection for beauty and boarding, agreed matters and special clauses, and clarifying member and pick-up and drop-off service rules; second, institutionalization of management processes, formulating job-specific codes of conduct, and promotion and quantitative assessment systems for the beauty department; third, prevention and control of employment risks, clarifying the boundary between labor relations and service relations, and avoiding risks through legal employment and commercial insurance. In terms of dispute resolution, it is recommended to refer to judicial precedents, fix evidence, and handle disputes with a sincere and empathic attitude while adhering to legal bottom lines. Finally, he emphasized that only when law and love go hand in hand can the healthy and warm development of the industry be promoted.

Mr.Ying Hao, founder of Beijing Rainbow Planet Pet Life Memorial Hall, broke industry prejudices and showed everyone the potential and opportunities of the emerging track with Breaking Prejudices! The Real Chinese Pet Funeral Industry. As a senior practitioner who transformed from a furniture designer to a pet funeral director, he has been deeply engaged in the industry for 5 years, not only providing entrepreneurship training and consulting services for more than 30 domestic original pet funeral brands, but also sharing how to reshape the professional image of the pet funeral industry with standardized operation based on his own brand as a model.

In the speech, Mr. Ying Hao deeply decoding three core prejudices in the industry: aiming at the "profiteering" misunderstanding, he used actual data combined with the relocation risks faced by heavily renovated stores to restore the real profit situation of the industry; aiming at the "gray industry" controversy, he objectively mentioned the current situation of land use restrictions and pending improvement of qualification supervision; aiming at the label of "exclusive to the rich", he clearly stated that the customer group covers men, women, the old and the young, and the consumption level is the same as that of ordinary pet services. At the same time, he compared the industry development in Japan, South Korea, Europe, the United States and China's Hong Kong, Macao and Taiwan regions, pointing out the challenges of "small market, low awareness and chaotic standards" in mainland China. Finally, he also disassembled the single-store model: from customer acquisition channels to the whole process of services, and then to the operation logic of repurchase and referral of multi-pet families, providing practical guidance for practitioners.

Mr. Jiang Xiangguang, a special lecturer of Meituan Payment Assistant, shared Meituan's New "Payment + Revenue" Operation Solution for the Pet Industry, using digital tools to solve the old problems of difficult customer acquisition, low stickiness and stagnant ranking improvement. He first pointed out the common pain points of pet stores in Meituan operation: unprofessional promotion and delivery leading to unsatisfactory ROI, high cost and unstable output of agent operation, fragmented online and offline data, malicious reviews interfering with reputation, etc. Then he used three typical cases to confirm the effectiveness of the solution, allowing the managers present to clearly see the implementation value of the tool.

Mr. Jiang further disassembled the core advantages of Meituan Payment Assistant: relying on the Meituan ecosystem to realize "payment is marketing", offline collection can automatically trigger praise and collection functions, and consumption data is synchronized to Meituan and Dianping in real time, helping stores quickly accumulate reputation scores and sales volume. In addition, the tool allows merchants to easily complete the monthly praise tasks required for high-quality stores without hiring additional store-visiting experts or bearing group buying commissions. In the long run, it not only saves operating expenses, but also steadily improves store ranking and customer conversion rate, providing a lightweight digital transformation path for pet stores.

From traffic acquisition to profit improvement, from compliance guarantee to new track exploration, the five themes were progressive with high density of practical insights, and the audience applauded continuously. The managers all said that they "gained a lot and could apply it immediately".

03 Glory Coronation: Winning the Golden Paw Print

The most exciting Golden Paw Print Award Ceremony witnessed the glorious moments of 10 outstanding brands and 43 excellent stores, and each award carried industry recognition and user trust.

"CIPS Annual Outstanding Brand Award"

A total of 10 "CIPS Annual Outstanding Brand Awards" were selected this time, affirming the brands' contribution to polishing products with ingenuity and empowering store operations with quality, and setting a benchmark of "quality foundation and store service" for the industry supply chain. At the same time, special thanks to these brand partners for carefully preparing gifts for this award ceremony!

 Comprehensive Operation Model Award (8 stores · all-round industry benchmarks)

The highest honor of this selection commends benchmark stores that "excel in all dimensions" in brand innovation, customer reputation, professional norms and public welfare contributions, and are recognized as "all-rounders" in the industry.

Outstanding Service Innovation Award (9 stores · surprise creators breaking conventions)

It commends "innovation pioneers" stores that break traditional service models, make bold innovations in technology application and experience design, and are highly recognized by customers.

Outstanding Customer Reputation Award (9 stores · "reassuring choice" voted by pet owners through repurchase)

It commends reputation-based stores that attract customers with "ultimate service", have high repurchase rate and high praise rate, and become customers' "reassuring choice".

Professional Quality Model Award (9 stores · quality guardians who keep the industry bottom line)

It commends "guardian-type" stores that adhere to technical professionalism and standardized service processes, and set a "quality benchmark" for the industry.

Industry Contribution Award (8 stores · responsible entities that warm the industry with kindness)

It commends stores that go beyond business itself, convey warmth through public welfare actions and industry co-construction, and inject "humanistic warmth" into the pet industry.

Under the spotlight, representatives of the award-winning stores took the stage to receive the awards. Each trophy carries industry recognition and consumer trust, and also witnesses their unremitting efforts in products, services, reputation, public welfare and other fields.

Original Aspiration Remains Unchanged, Marching Towards a New Journey of the Pet Industry

This event is an epitome of the pet industry moving from "rapid growth" to "high-quality development", and a concentrated implementation of the industry consensus of "professional empowerment, benchmark leading and value symbiosis". From the brand side adhering to quality to consolidate the supply chain foundation, to the store side innovating services and operating in compliance to solve practical problems, and then to the benchmark forces passing on industry warmth through reputation and public welfare, every output of practical insights and every trophy coronation are injecting real kinetic energy into the professionalization and standardization process of the pet industry. These accumulated experiences and established benchmarks will eventually become the paving stones for the industry's progress: allowing more stores to find sustainable operation paths, making the concept of "scientific pet care and service upgrading" penetrate into every link of the industry, and making the value of the pet industry not only stay at the commercial level, but also become an important link connecting thousands of pet-raising families and conveying warmth and responsibility.

When this power continues to be passed on, the pet industry will surely break through in standardization, grow in professionalism, and move towards a healthier and warmer future!