On November 13, the 2025 CIPS & YUGUO Cross-border E-commerce Pet Supplies Sharing Seminar was held as scheduled. When the enthusiasm of pet industry practitioners collided with the global overseas expansion trend, this industry event focusing on cross-border opportunities successfully concluded in Guangzhou.

As an in-depth communication platform focusing on the practical value of the entire cross-border pet supply chain, the seminar gathered official representatives of cross-border e-commerce platforms, pet brand operators, heads of supply chain enterprises, and senior industry experts. Covering global market layout, traffic operation strategies, and supply chain resource docking, it built an industry communication field featuring "in-depth trends, implementable methods, and accessible business opportunities".

Cross-border Platform Breakthrough Guide: Decoding and New Opportunities

The morning "Cross-border Seminar" focused on globally potential platforms, with "practical operation of cross-border platforms" as the core. It invited core responsible persons from three major platforms to disassemble the practical paths for pet supplies to go overseas from the dimensions of regional market characteristics, operation skills, and traffic strategies, covering three core tracks: Latin America, social e-commerce, and Eastern Europe, helping participants unlock the growth codes of globally popular markets.

Vicky, Pet Category Operation Manager of Mercado Libre, took the stage first and delivered a sharing titled Entering Latin America: Hot Trends and Operational Strategies for Pet Categories on Mercado Libre. Centering on the characteristics of the Latin American pet market, the content interpreted the hot-selling directions of local pet categories, and elaborated on the entry rules, operation key points, and compliance requirements of the Mercado Libre platform. It provided brands with full-process guidance "from entry to operation" for laying out the Latin American market, helping sellers quickly master platform gameplay and seize regional market opportunities.

Wang Hongbo, Manager of the US Pet Category at TikTok Shop, delivered a speech themed TikTok Shop for Pet Products: Unlocking Traffic and Marketing Tacitics, focusing on the content-driven logic of social e-commerce. In the sharing, he decoded the traffic acquisition methods for pet categories on the TikTok, including short video content creation skills, live streaming e-commerce strategies, and influencer cooperation models. He explained in detail how to stimulate user consumption demand by leveraging the social attributes of the platform, helping brands achieve traffic conversion through "content seeding" and opening up new ideas for social marketing for brands.

Finally, Elias, Senior Investment Promotion Manager of eMAG Marketplace, delivered a presentation titled The Next Stop of the Pet Economy: Why is the Eastern European Market Booming on eMAG? He conducted an in-depth analysis of the consumption characteristics and growth logic of the Eastern European pet market, and combined with the operational advantages of the eMAG platform, providing enterprises with a new reference for expanding the European regional market. Throughout the morning session, covering from mature markets to emerging tracks, from platform rules to traffic skills, it comprehensively covered the core points of cross-border operations, building a clear framework for global platform operations for participants.

Channel Breakthrough: User Insights and Resource Support

The afternoon "DTC New Channel Summit for Global Expansion" focused on new channel development, user demand insights, and resource integration. It invited industry experts and platform representatives to share implementable practical experience and release an authoritative overseas expansion guide, providing tools and methodology support for brands' DTC overseas expansion.

Addy Wang Ruojun, New Customer Business Manager of Google Greater China, shared Decoding Overseas Pet Owners and Strategies for Global Expansion. By decoding the consumption preferences and behavioral characteristics of pet owners in core overseas markets, the content targeted marketing breakthrough strategies on the Google platform, helping brands achieve "precise reach to target users and improve conversion efficiency", and providing user insights and marketing methodology for DTC brands to open up overseas  markets.

To address the pain points of pet products selection, distribution channels, and compliance for overseas markets, CIPS and YUGUO Cross-border E-commerce launched The CIPS Offical Edition- Going Global Guide for Pet Products and held a release ceremony on site. Li Jin, CEO of China Great Wall International Exhibition Co., Ltd., Jiang Ying, Business Manager, Weng Yaoxiong, Founder and CEO of YUGUO Cross-border E-commerce, and Zhang Yi, VP of Industrial Belt, were invited to take the stage to launch the guide. The four guests jointly touched the launch screen and completed the release amid the countdown of the audience. The guide integrates platform data, trend insights, compliance key points, and high-quality supply chain information, and paper versions were distributed for free on site, becoming a practical reference manual for practitioners in pet overseas expansion.

Liu Lixin, Editor-in-Chief of YUGUO Cross-border E-Commerce Category Overseas Expansion Guide, delivered Insights into Global Pet Supply Trends, sorting out the core trend directions of pet supplies going overseas and providing references for brand product selection and strategic layout; Pan Beibei, a pet supplies marketing expert, delivered a speech titled Pet Economy: Mistakes in Product Selection and Marketing for Pet Overseas Expansion, listing common product selection pitfalls and marketing misunderstandings in brand overseas expansion, and providing targeted solutions to help sellers avoid detours and improve the success rate of overseas expansion.

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Supply Chain Docking: Manufacturer Roadshow and Cross-Border Matching Conference

The finale of the event focused on "resource implementation". Through manufacturer roadshows and Cross-Border Ecosystem 1v1, it opened up the "brand demand - supply chain support" link, realizing precise matching among platforms, factories, and sellers, and enabling efficient implementation of business opportunities.

Manufacturer Roadshow: Display of High-quality Supply Chain Strength

In the pet products manufacturer roadshow session, representatives from 4 core factories took the stage one after another to showcase their core advantages to participants, including production capacity scale, product characteristics, and cooperation models, helping sellers quickly understand the strength of the supply chain, clarify goals for subsequent docking, and establish cooperation awareness in advance.

Cross-Border Ecosystem 1v1: Efficient Matching of Business Opportunities

At the pet cross-border procurement docking meeting, two areas were divided on site: "Pet Supplies Procurement Docking Area" and "Cross-border Resource 1V1 Docking Area":

Procurement Docking Area: 10 high-quality pet factories (including 4 roadshow enterprises and 6 characteristic enterprises) brought samples to the site, covering categories such as pet beds, cat litter, aquatic supplies, and reptile supplies. Sellers could inspect products face-to-face and negotiate cooperation.

Resource Docking Area: Platform guests from Mercado Libre, TikTok Shop, eMAG, etc., were present on site to conduct in-depth exchanges with sellers on platform entry, operation details and other issues, realizing "direct official platform docking". The atmosphere on site was enthusiastic, and many participants reached preliminary cooperation intentions with factories and platforms, truly achieving "effective resource docking".

At present, the global pet economy is in a critical period of value chain reshaping. With flexible manufacturing and rapid iteration capabilities, China's supply chain is ushering in a golden era of brand overseas expansion. The 2025 CIPS & YUGUO Cross-border E-commerce Pet Supplies Sharing Seminar adhered to the principle of "practicality and effectiveness" throughout. All content was carried out around the core needs of cross-border overseas expansion. From platform operation to channel exploration, from trend insights to resource docking, it was not only a centralized output of information, but also an effective integration of resources and precise connection of cooperation.

In the future, CIPS and YUGUO Cross-border E-commerce will continue to build a communication platform for pet supplies to go overseas, link high-quality global resources, and will also continue to launch in-depth vertical industry seminars and resource docking activities, enter more core industrial belts of categories, help sellers open up the entire overseas expansion chain, and assist more Chinese pet brands in going global. Looking forward to meeting again next time to explore new industry opportunities!