More than 340 manufacturers of pet supplies from China
are exhibiting at Interzoo
leading trade show of the pet industry world-wide, in Nuremberg.
The many years’ steady growing pet industry in China has
attracted worldwide attention for good reasons.
Chinese manufacturers in the early days have been
known in the pet industry as suppliers of cheaper snacks for dogs and cats and
chewing bones for dogs, which were almost always delivered under the trademark
of Western companies. However, a significant change is now taking place.
Bigger manufacturers are developing their own brands
and their products are innovative and of high quality. Any products in the field of pet food, whether
chewing products, treats or complete feed, is produced under hygienic
conditions, typical of human food manufacturers in the EU. This applies
not only for products from fresh meat, but also for dry complete feed. In the
workshop of the brand manufacturers, the standard entrance is through a hygiene
sluice, accompanied with sterile clothing even in the packing area when filling
the product into the sales packages. Visitors can observe the process through
windowsin a special aisle.
veterinarians and biologists are responsible in the Research and Development Departments
of the brand manufacturers.
Pet Industry Consultants, Landshut, an international
consultant in the field of pet food industry, has, on behalf of GIE (China
Great Wall Exhibitions Ltd.), taken product samples of many brand
manufacturers, randomly drawn from fresh meat snacks to chews. The aim was to
check whether the result corresponds to the effort or not.
The investigations were conducted by SGS - Germany GmbH, Hamburg. Analyzes were key
figures of food components, the microbiological status, Antibiotic activity and
heavy metals (environmental contaminants).
All results were within the range of the declared data. There is no observation ofantibiotic activity. Heavy metal
concentrations were consistently below the analytical detection limit
(undetectable), in a few cases with very small parts of the allowed limit.
From these results, it should be noted that all the products have been
manufactured with great care (nutritional values, microbiological status), that
the raw materials originate from healthy animals (lack of antibiotic activity)
and that the ingredients come from animals, which have been exposed to a very
low environmental impact (heavy metal values).
The result of the examination indicated by the key data in quality control by
an EU accredited German institute, emphasizes the development of China's brand
manufacturers from cheap producers in the starting phase, to the point of
quality producers that can meetinternational standards.
The International pet market will have to adjust to the fact that Chinese
brands are no longer merely supplier in the international market, but eligible
Not to forget that the domestic Chinese market is facing a major leap forward. Still, sales
of pet products (€ 1.7 billion) in China are comparatively low (Germany € 4.4
billion), but the development of the pet market has started. The
export-oriented Chinese manufacturers have discovered their domestic market and
are successful in getting their part of the market againstboth imported goodsand products of "global players"manufactured