The 28th China International Pet Show (CIPS), hosted by China Great Wall International Exhibition Co., Ltd., has grandly opened at Area B of the China Import and Export Fair Complex in Guangzhou from September 10-13, 2024. In this auspicious Year of the Dragon, the exhibition, themed "Dragon Rising in the East", has symbolized that with the potential of the Dragon, CIPS has been presenting a more distinctly Chinese-themed exhibition to both domestic and international professional visitors. It has gathered leading companies from the pet and aquarium industries to celebrate this grand industry event in the golden autumn, harnessing the momentum of a thousand dragons!

Dragon Realm: Quality Drives Future, Industry Moves Forward

As an important part of the global pet industry chain, the exhibition has spanned 100,000 square meters across ten halls, showcasing a comprehensive range of products for dogs, cats, birds, small pets, exotic pets, reptiles, and aquatic animals, connecting thousands of brands. The leading domestic and international brands, along with high-end manufacturers, have presented their latest innovations, making the exhibition a brilliant stage for new products’launch. By collaborating with platforms, it has supported the "first-launch economy," injecting new momentum into the industry's growth.

Dragon Leadership: Assemble Experts to Explore the Trends

CIPS Innovation Awards & NEWⁿ Product Showcase Boosts Brand Momentum

The Great Wall Innovation Award, established in 2017 in collaboration with the international authority PETS International, has become the world’s first award for innovation in the global pet and aquatic sectors. It has become an important platform for new product launches. This year, 21 products selected by a panel of domestic and international experts have won awards in four categories: food, supplies and equipment, aquatics, and design. Additionally, two new popularity awards, chosen by both domestic and international audiences, have been showcased in the NEWⁿ Product Display Area. This event has aimed to set new industry standards, encourage more companies to pursue innovation, create new competitive advantages, and fully display the evolving landscape of the pet industry.

Sustainable Development Themed Activities Infuse the Industry with Vitality

The second "Green Paw Prints, Love for Earth" sustainable development-themed event has become a significant and innovative segment of the exhibition. From the birth of the first "Green Pioneer" to the addition of more "Green Pioneers," it has set an example for industry actions, sparked a wave of sustainability, and injected strong momentum into the pet industry’s sustainable development. This year’s event has particularly invited young artist Xi Min to present her creative works, which have been showcased in the sustainable area alongside "Green Pioneer" products, all contributing to loving the Earth in their unique ways.

Two Major E-Commerce Conferences Assist Brands in Expanding Their International Business Market

The third Global Pet E-Commerce Conference has provided a comprehensive platform for pet e-commerce professionals worldwide to explore how to seize opportunities and address challenges in the rapidly growing global pet e-commerce market. The conference has invited platforms such as TikTok, Amazon, Lazada, TEMU, and Shopee to analyze and share insights on the global pet e-commerce ecosystem and data, offering an understanding of the current state of the pet economy overseas. It has addressed how to leverage social media to build positive interactions with users and create unique brand experiences, as well as how to use new channels, ideas, and strategies to help businesses quickly expand their market reach. The event has aimed to advance the clustering development of China's pet industry, promote the construction of the pet industry ecosystem, and empower the growth of the pet industry.

The CIPS & YUGUO Cross-Border E-Commerce Sharing Session has brought together cross-border platform officials, industry experts, and leading manufacturers. Through authoritative industry insights, cutting-edge product showcases, and efficient resource matching, it has assisted cross-border sellers in precisely grasping market trends and opening a new chapter in the pet category’s international expansion. This session has featured exclusive market data from mainstream cross-border platforms such as SHEIN, TEMU, and Walmart, delving into opportunities and future trends for pet product exports, and helping sellers optimize their global strategies and seize market opportunities. The event has also prominently launched the "2024 Pet Category Export Guide," providing a comprehensive analysis of the growing pet export market, revealing trends in popular products on various platforms, and offering clear and precise export pathways and efficient product selection solutions for sellers.

Aquarium Industry Development Conference

Together Explores Industry Trends

The Aquarium Industry Development Conference has invited representatives from platforms such as TikTok, Redbook, and Weipaitang to share insights on aquarium industry trends, new business support policies, e-commerce opportunities, and the latest information on aquarium auctions.

Notably, the conference has also attracted internationally renowned figures, including the President of the Malaysian Arowana Association, the President of the Indonesian Arowana Association, a leading expert in Indonesian exotic fish, the President of the International Ornamental Fish Association, the President of the Korean Ornamental Fish Association, and the Secretary-General of the Japan Medaka Association, to engage in in-depth discussions on the international ornamental fish industry. The participation of these international guests has undoubtedly brought more diversity and perspectives to the Aquarium Industry Development Conference. Through exchanges with these global experts, professionals in China's aquarium industry have gained valuable insights, helping to advance the internationalization of the Chinese aquarium industry while providing domestic enterprises with a platform and opportunities to align with international markets.

Dragon Presence: Competitions Showcase Hot Topics

The 6th PANGOL Cup China Global Grooming Conference

Gathering internationally renowned masters to showcase peak techniques and expertise, and promoting the development of China’s pet grooming industry has been an important mission of the CGGC Great Wall World Grooming Conference. The CGGC Great Wall World Grooming Conference has not only focused on pet welfare, offering more service options for pet owners but has also created emerging service job opportunities and more market prospects for society.

This year’s CGGC "PANGOL" Cup Gold Scissors Award International Pet Grooming Championship has brought together top grooming talents from around the world. It has not only been a competition but also a dynamic platform for global elite groomers to exchange experiences, showcase skills, share knowledge, and discuss the industry's development.

Top international judges have gathered at the event, including Mr. Umberto, President of the European Groomers Association, who is honored as the "top one" in the international pet grooming industry. The participation of national teams from Italy, Russia, Belgium, Malaysia, and other countries has made this conference even more international and professional.

Aquatic Feast "Great Wall Cup" Has Reached New Heights

The "Great Wall Cup" series of competitions has not only gathered top domestic players and fish but has also attracted the attention of tens of thousands of spectators and enthusiasts. It has been recognized within the industry as a world-class aquatic event for its wide range of species, large scale, high quality, rigorous competition rules, strong popularity, and substantial prizes. These events have provided participants with a stage to showcase the beauty of their prized fish while also serving as a key platform for brand promotion, collaboration, industry exchanges, and development.

The "Great Wall Cup" World Arowana Championship has been hailed as the Oscars of the aquatic world, and this year, it has set a new record for the number of fish entries, with the first-ever dual grand champion titles for the "Red Arowana Champion" and "Golden Arowana Champion." The "Great Wall Cup" World Datnioides Championship has made a strong debut in 2023, earning widespread acclaim from fish enthusiasts. Established in 2016, the "Great Wall Cup" World Stingray Championship has consistently been a focal point, featuring top-tier judges and gathering the most popular fish species from around the globe.

The "Great Wall Cup" World Small Ornamental Fish and Shrimp Championship (Guppy, Betta, Shrimp, Exotic Fish, and Medaka) has been regarded as the flagship event of the small fish and shrimp community, with strict species selection and expert judges from around the world. A professional technical team has set a new standard for aquatic live competitions. The "Great Wall Cup" World Goldfish Championship has attracted participants and enthusiasts from numerous countries and regions, with each edition showcasing exquisite fish selected through online voting, drawing significant attention.

The "Great Wall Cup" International Aquascaping Competition

The "Great Wall Cup" International Aquascaping Competition (CIAC) has encouraged every participant to continuously innovate and surpass themselves, while also cultivating the interests and hobbies of non-participants and promoting aquascaping knowledge. The "Great Wall Cup" International Marine Aquascaping Competition (CMAC), with its unique positioning and innovative concepts, has attracted attention and participation from around the globe.

The third Green Garden Ecological Landscape Art Competition has become a gathering place for ecological landscape art enthusiasts, offering a stage to showcase their talents and realize their dreams. This year’s "Aquascapers and Their Friends" event, an open aquascaping exchange centered around aquascapers, has covered multiple themes, presenting the industry with a fresh and dynamic gathering.

Dragon Gathering: Connecting Friends, Embracing New Ideas, and Thriving Together

CIPS, renowned globally as a premier international trade platform, has attracted over 10,000 overseas buyers from more than 130 countries for the first time, further expanding its global network. The target procurement audience, initially focused on Europe and North America, has now extended to the Belt and Road countries and emerging markets. This includes participants from European countries such as Germany, France, and the UK; Asian nations like Thailand, Indonesia, and Japan; American regions including the US, Canada, and Brazil; African countries such as Rwanda, Ghana, and Mauritius; and Oceania nations like Australia and New Zealand. Industry professionals have already marked the Great Wall Pet Expo on their calendars, eager to meet in China and engage in new opportunities.

Over 100,000 domestic professional attendees have registered, including agents, retailers, importers, exporters, regional distributors, wholesalers, and e-commerce service providers.

The on-site trade atmosphere has remained vibrant, showcasing the industry’s vitality. It has not only fueled strong buying and selling activity but also fostered valuable connections and shared success stories among industry peers.

CIPS, serving as a bridge between China’s pet industry and the world, embodies the meticulous, focused, innovative, and dedicated craftsmanship of thousands of pet companies. It is committed to providing abundant resources and support to pet and aquatic businesses. By focusing on the exhibition as a platform, it has cultivated a brand-centric feast, gathering industry experts and continually pushing the boundaries of innovation and integration.

Events, forums, and competitions related to CIPS will be announced through channels later such as the WeChat public account.