In recent years, the global pet industry has entered a new stage of development. With shifts in consumption patterns, supply chain restructuring, and continuous adjustments in the global market environment, industry competition has gradually evolved from a single focus on product and price to a comprehensive competition encompassing channel collaboration, supply efficiency, brand capability, and long-term partnerships. Establishing more stable and higher-quality industry connections in this ever-changing market environment has become a key concern for the global pet industry.

CIPS International Pet Industry Convention

Against this backdrop, as a major industry event of the 30th China International Pet Show (CIPS 2026), the 2nd CIPS International Pet Industry Convention (CIPIC) will be held on November 11, 2026, in Guangzhou. 

This year’s convention, themed “Toward Shared Growth”, will take place for the first time one day before CIPS and has been upgraded to a high-level exclusive meeting aimed at the core decision-makers across the global pet industry. With an international perspective, the convention will focus on global industry chain changes, long-term collaboration strategies, and future growth directions. It will bring together brands, retailers, manufacturers, distributors, and industry organizations to explore the new stage and future of the global pet industry.

Agenda, Topics & Speakers

Explore the key topics, featured speakers and agenda highlights that will shape the discussions at CIPIC 2026.

Speakers Biography

Kelly Tang - Market Expansion Insights Manager, Euromonitor

Kelly Tang is the global market expansion insights manager at Euromonitor. Her core research coverage spans the FMCG sector, including beauty & personal care, health & wellness, food and beverages, as well as durable goods such as consumer appliances and electronics. Her extensive cross-industry analytical expertise equips her with sharp professional market insights, enabling her to comprehensively track and interpret overarching industry trends across her research verticals. Drawing on her multi-country and cross-sector research experience, she delivers strategic guidance for local enterprises at every stage of their global expansion journey.

Christopher Smith - Managing Director |V.P. Product Asia Fressnapf Asia Limited

Christopher Smith is a highly accomplished business leader with extensive international experience in retail, strategy, innovation, and brand development. Currently with Fressnapf | Maxi Zoo, he has built a strong reputation for driving growth, fostering cross-functional collaboration, and delivering customer-centric solutions across global markets. Having lived and worked in both Europe and Asia and now based in Hong Kong, Christopher brings a unique international perspective to evaluating creativity, commercial potential, and executional excellence. His expertise is further strengthened by a strong focus on strategic planning, innovation, and organizational leadership.

Thomas Van Nielandt - CEO of Laroy Group

Thomas Van Nielandt is Chief Executive Officer of Laroy Group, the Belgian family-owned "house of brands" that develops, produces and distributes more than 8,000 pet products — food, snacks and accessories — across its Western European home markets (Belgium, France, Germany, the Netherlands and Austria) and more than 60 export countries. With over 15 years' experience in the pet industry, he leads the group's integrated management team and its international growth. He joined Laroy Group as Sales Director before being appointed CEO, having earlier held senior commercial and brand roles at Beaphar. Thomas holds a law degree and studied at Vlerick Business School.

Winllow Qiu -  Founder & CEO | M-PETS

 Founder & CEO of M-PETS, a Belgium-designed, globally developed pet lifestyle and functional nutrition brand with distribution partners across 72+ countries. With over 16 years of experience in the pet industry, expertise spans product innovation, manufacturing, retail operations, international branding, and global channel development. Under leadership, M-PETS has grown from a startup into a globally recognized brand with a portfolio of 3,000+ SKUs, introducing new collections every quarter to meet the evolving needs of pets and pet parents worldwide.

Roger Lu - Founder & Chairman, Xiamen Jixinde Group (Sunnypet); Founder of Petsfit

With 31 years in the pet industry, Roger founded Sunnypet in 2001, building a company that integrates R&D, intelligent manufacturing and brand operation. Its facilities span over 50,000 sqm, including one of the industry's first automated solid-wood production lines alongside multiple sewing lines, supported by more than 400 patents. Sunnypet built its reputation in the demanding German and Japanese markets, and its own brand Petsfit now sells across the US, Europe and Japan while supplying international retailers including Petco, Fressnapf and zooplus. At CIPIC 2026, he joins the roundtable to share hands-on experience in product definition, channel selection and supply-chain collaboration.

Benny Hao - Founder of Pet Industry Innovation & Venture Institute, Chairman of Zhejiang Chongtazhishang Technology Co., Ltd., Host of "Haobo Pet Industry Channel"

Benny has over 20 years of experience in the pet industry. He spent 6 years at P&G early in his career, focusing on channel and category management. In 2004, he founded Shanghai Favour Business Co., Ltd., serving as the exclusive China distributor for more than 10 international brands including Starmark, Isle of Dogs, Petmate, PetSafe, flexi, Richell, and The Company of Animals, serving over 8,000 B-end clients and connecting with more than 17,000 stores nationwide. He was awarded "Best Importer in Asia" by Global Pet Expo Forum (Asia).

In 2021, he served as General Manager of Industry New Channel Division at New Ruipeng Pet Healthcare Group. In 2024, he launched the Pet Industry Innovation & Venture Institute, co-hosting the "AI + Pet Industry Innovation Seminar" and "Pet Industry Innovation & Venture Competition" with institutions including Peking University HSBC Business School and Chan Mofang, to promote digitalization and industry-finance integration across the sector.

He has hosted the annual "Benny Pet Industry Speech" for five consecutive years, driving cross-industry attention and investment in the pet sector. His WeChat Channels account "Haobo Pet Industry Channel" is a leading industry content platform, with multiple episodes exceeding 100,000 views per release.

Invited to CIPIC 2026, Benny will join discussions on digital empowerment, industrial innovation, and cross-sector collaboration, and will lead a roundtable on connecting innovative projects with established industry chains.

Gordon Bonnet - CEO of ZZF

 German Pet Trade & Industry Association and WZF GmbH, the owner and organizer of Interzoo, the world's leading trade fair for the pet industry. Founded in 1947, ZZF represents manufacturers, wholesalers, pet retailers, breeders and pet service providers in Germany. In his role, Gordon Bonnet promotes cooperation, responsible development and knowledge exchange within the pet sector. Before joining ZZF in 2021, he held senior management positions at the German Chamber of Industry and Commerce and in the event and live communications industry. He holds a degree in law, is a certified business mediator and a journalist. His work focuses on current developments in the pet industry, including market trends, sustainability, responsible pet ownership and the evolving role of companion animals in society. He regularly contributes to discussions with industry stakeholders, policymakers and other partners.

Nigel Baker - Chief Executive, Pet Industry Federation

Nigel Baker is Chief Executive of the Pet Industry Federation, the UK trade association representing businesses across pet retail, manufacturing, distribution and pet services.

Before joining PIF, Nigel built his career in pet food manufacturing and brand development, giving him direct commercial experience of bringing products to market, developing brands and understanding the challenges faced by manufacturers operating in a competitive pet sector.

With more than a decade of leadership experience at PIF, he has worked closely with businesses, regulators, government departments and international industry partners to support growth, high standards and responsible development across the industry.

At CIPIC, Nigel will bring both a trade association and commercial perspective, sharing insight into the UK pet market, brand building, manufacturing, current business trends and the opportunities for closer cooperation between UK and Chinese pet businesses.

MR. CHATCHAI LERTVIWATKUL

Director of Operations of S.I.P. Siam Inter Pacific Co., Ltd. Vice President of Thai Pet Product Industries Association (TPIA) Vice President of Mexican & Thai Chamber of Commerce Thailand

With experience as a OEM manufacturer and exporter of pet treats and snacks, Mr. Chatchai has likely developed a deep understanding of the market and customer preferences. His extensive background in this field positions him well to provide valuable insights into product development, quality standards, and effective marketing strategies for pet products. 

Michael Lou -  President of the World Pet Association (WPA)

Michael is the first and youngest Asian American to serve as the President of the World Pet Association (WPA). As the organizer of Superzoo, the largest pet industry trade event in the United States, the World Pet Association (WPA), under Michael’s leadership, is committed to building a thriving international pet industry community.

Lin Zhang - Deputy Secretary-General of the China Leisure Products Industry Association

I have long been deeply engaged in the pet industry and media publishing sector. I have served as Editor-in-Chief of several well-known magazines, including Rayli, Pet World, and Cycling Trend, as well as New Media Editor-in-Chief of Asia Pet Fair, and possess extensive experience in media operations and industry communication. Since 2020, I have served as Secretary-General of the Pet Industry Branch of the China Leisure Products Industry Association, and was promoted to Secretary-General of the Association in 2023, where I am responsible for coordinating industry resources and promoting the standardization and development of the leisure gifts industry. The China Leisure Products Industry Association is a national-level industry organization approved by the Ministry of Civil Affairs, dedicated to promoting the healthy and orderly development of the etiquette and leisure products and pet industries.

Svein A. Fosså - President of European Pet Organization (EPO)

Svein A. Fosså (b. 1959, Norway) is a biologist and long-time advocate for the international pet sector. After several years of practical experience in the pet trade, he has since 1992 dedicated his career to lobbyism and representing the interests of the industry through national and international trade associations, with particular focus on ethical aspects of breeding, keeping, and trade. He has published more than 600 articles, reports, and books, and is a frequent lecturer at international conferences. His work addresses how changing societal attitudes toward animals, nature, and sustainable resource use may influence both human lifestyles and the future of pet keeping. Besides serving as President of the European Pet Organization (EPO) since 2008, Fosså currently also holds several other leadership positions: Vice President of Ornamental Fish International (OFI), Secretary General & Chairman of the Board of the Norwegian Pet Trade Association (NZB), President of the Scandinavian Pet Trade Union (SPTU), and Editor-in-Chief of PetScandinavia.

Hugo Hua

Founder & CEO, Yuanyi (Hangzhou) Technology Co., Ltd. Master of Business Administration, Bachelor of Biology, Zhejiang University Director, Zhejiang Provincial Postdoctoral Research Workstation

Hugo Hua founded Yuanyi Technology in 2022, building it into one of China's leading pet medical diagnostic laboratories. The laboratory has obtained ISO/IEC 17025 accreditation from CNAS (China National Accreditation Service for Conformity Assessment). To date, the company has provided more than 500 types of animal medical testing services to over 5,000 pet hospitals nationwide, driving the upgrading of China's animal precision medicine industry.

Since its founding, the company has been recognized as a National High-tech Enterprise, a National Tech-based SME, and has been approved to establish the Zhejiang Provincial Postdoctoral Research Workstation, the Zhejiang Provincial Academician & Expert Workstation, a Zhejiang Provincial Innovative SME, and the Hangzhou High-tech Enterprise R&D Center. Committed to independent innovation, the company holds 78 items of independent intellectual property rights and has led the publication of 3 group standards under the China Animal Agriculture Association, filling gaps in the industry.

You Tao - Founder of Begin Petcare 

Master's Degree, Wuhan University School of Medicine & University of Electronic Science and Technology of China

AI Think Tank Expert, National Animal Health Industry Technology Innovation Alliance; innovator in AI-driven pet medical health and a hands-on AI expert; a serial entrepreneur and expert consultant on international pharmaceutical, healthcare and AI application markets.

You Tao founded Begin Petcare in 2022, which has grown into a world-leading one-stop pet digital health service platform dedicated to reshaping the future of pet healthcare through the deep integration of "smart hardware + AI algorithms + cloud data." As one of the few tech-driven companies in the industry to achieve integrated mass delivery across "hardware, software and cloud," Begin Petcare leverages its self-developed ElFVET ("LingShou") multimodal veterinary large-model engine to deliver full-lifecycle intelligent health solutions for pet hospitals, offline retail stores, and pet-owning families.

Yuanchao Xue - Founder of Hangzhou Tianyuan Pet Products Co., Ltd.

Founder of Hangzhou Tianyuan Pet Products Co., Ltd. (Stock Code: 301335) and a leading figure in China's pet industry. With nearly 30 years of deep cultivation in the industry, he has consistently adhered to the principles of focus, pragmatism, and innovation. By concentrating on product development, supply chain management, and brand building—and advancing the company through scientific management, market-driven strategy, and capitalized operations—he has led Tianyuan Pet through rapid growth into a globally recognized integrated provider of comprehensive pet products and services.

Hongzhen Zheng - Founder of Guangdong Mengchong Dangdao Technology Co., Ltd. 

Zheng Hongzhen, a second-time entrepreneur, is the founder of Guangdong Mengchong Dangdao Technology Co., Ltd. and the operator behind "Petjesi," a smart pet-cleaning brand. Founded in 2023, the company launched the industry's first water-soluble inorganic cat litter, paired with a flushable smart cat toilet that delivers instant, fully automatic waste disposal ("flush-on-use"). It holds over 30 related patents, including 9 invention patents, and has established a market presence in the US, Australia, and South Korea. Having worked in Luneburg lens technology for more than a decade, he built a solid technical foundation for his pet-tech venture.

Tickets & Registration

CIPIC is an executive-level industry convention open exclusively to registered attendees.

Registration for CIPIC 2026 is now open. Attendance is limited, and early registration is recommended.

Group Registration Offer

● Two attendees: CNY 888 per person

● Three attendees: CNY 833 per person

● Four or more attendees: CNY 788 per person

Standard Ticket

CNY 1,580 per person

Exhibitor Ticket

CNY 800 per person

Exhibitors may contact their account managers to obtain a dedicated registration code.

For registration inquiries and ticket purchases, please contact:

Chris Li

Email: licai@chgie.com

Sponsorship Opportunities

A limited number of sponsorship opportunities are currently available.

Companies interested in sponsorship and partnership opportunities are welcome to contact us for further information.

For sponsorship inquiries, please contact:

Chris Li

Email: licai@chgie.com

Ling Ren

Email: renling@chgie.com

From global supply chain transformations and consumption structure upgrades to the redefinition of collaboration among brands, channels, and manufacturers; from AI applications and sustainability to international cooperation and long-term growth logic—CIPIC aims to provide the global pet industry with a high-quality and in-depth platform for exchange and collaboration at a time of accelerating industry change.

We look forward to welcoming colleagues from around the world to Guangzhou to explore the future direction of the industry together. Whether you are from the brand, retail, manufacturing, distribution, or service sectors, this convention will serve as a key window to connect ideas, resources, and collaboration opportunities.

See you in Guangzhou in November 2026!