The 29th China International Pet Show (CIPS 2025) has successfully concluded. Spanning four days, the exhibition further deepened its international influence, attracting professional visitors from 125 countries and regions for exchanges. The cumulative attendance during the exhibition reached 84,890, representing a 21% increase year-on-year, and generating more active procurement demands on-site. As the scale of international visitors continued to expand, the focus of on-site procurement and exchanges gradually shifted to areas that were different from previous years.

While mature markets such as Europe and the United States maintained a stable procurement pace, the consulting activity from emerging markets including the Middle East, Southeast Asia, Latin America and Africa saw a marked rise. Buyers from different regions demonstrated clearer focus on product types, price ranges, minimum order quantities and delivery capabilities, with their communication becoming more direct and specific. The concurrent emergence of demands from multiple regions drove procurement and exchanges to focus more on actionable cooperation details, rather than remaining at the initial inquiry stage.

The Aqua Brasil project is dedicated to connecting Brazil's sustainable enterprises with global buyers and showcasing Brazil's rich biodiversity to the world. Driven by innovation, centered on quality, and committed to sustainable development, the initiative continuously boosts Brazil's influence in the global ornamental fish market and solidifies its leading position in responsible international ornamental fish trade. As the official international promotion project for Brazil's ornamental fish industry, Aqua Brasil made a high-profile appearance at the China International Pet Show (CIPS) with four outstanding Brazilian enterprises: H&K Ornamental Fish, Luteus Aquarium, Ipiranga Peixes, and Nutricon, whose businesses cover ornamental fish, corals, plecos, and fish feed. During the exhibition, enterprise representatives accepted exclusive interviews, sharing in-depth insights into the current status of Brazil's ornamental fish industry, their motivations for participating in the exhibition, core competitive strengths, and future development plans.

Company Profiles

1. H&K Ornamental Fish

Founded in 1995, H&K Ornamental Fish has been engaged in the export of Brazilian ornamental fish, boasting comprehensive infrastructure and modern quarantine facilities certified by Brazil's official veterinary authorities. The company attaches great importance to providing professional training on sustainable fishing practices for local fishermen, and strictly upholds quality standards and animal welfare guidelines throughout the entire process from fishing to delivery. Under the leadership of founder Hudson Crizanto, H&K Ornamental Fish has earned widespread recognition in international trade for its outstanding operational capabilities and reliable business reputation.

2. Luteus Aquarium

Based in Florianópolis, Santa Catarina, Luteus Aquarium is the only ornamental fish exporter in southern Brazil, specializing in plecos. With the core tenet of delivering high-quality products that meet stringent consumer standards, the company has firmly established a solid industry position in the global market despite being founded just four years ago. It has established partnerships with professional fishermen across multiple Brazilian river basins, including the Uruguay, Araguaia-Tocantins, São Francisco, and Branco basins, to enrich its product range. Meanwhile, the company strictly enforces animal welfare norms and has developed exclusive packaging and transportation solutions, which protect the physical integrity of fish throughout logistics and transportation, achieve an extremely low mortality rate in transit, and effectively ensure a high level of customer satisfaction.

3. Ipiranga Peixes

With over 25 years of in-depth experience in the freshwater and marine ornamental fish sectors, Ipiranga Peixes has built a solid reputation in the Brazilian market. Driven by the concept of innovative development and the sustained growth of international market demand, the enterprise is steadily expanding its global business layout, bringing the unique charm of Brazilian ornamental fish to the world, and working hand in hand with partners from all countries to share this natural beauty.

4. Nutricon

Headquartered in Araçoiaba da Serra, São Paulo, Nutricon has accumulated more than 18 years of professional expertise in animal nutrition. The company has always been committed to researching and developing high-quality innovative products to enhance animal health and welfare. Relying on its outstanding accomplishments and unremitting efforts in the field of balanced and sustainable nutrition, Nutricon has become a trusted brand in the global pet market.

Transcript of On-site Interviews with the Brazilian Pavilion at CIPS

▲Representative of Aqua Brasil Project Enterprises

Q: What is the core objective of participating in this exhibition?

A: CIPS is one of the most important exhibitions in the global pet and aquatic industry, building a bridge for connectivity between Brazil and buyers and markets in the Asian region. Through the CIPS platform, we can expand our business cooperation network and promote Brazil's image as a professional ornamental fish exporter in the international market.

Q: Could you elaborate on the concept of "sustainable development" in detail?

A: For us, the sustainable development of the industry means balancing ecological environmental protection with social and livelihood development. A large number of fishermen in Brazil make their living in the Amazon Basin and other river basins, and ornamental fish fishing and trade have become their sustainable source of income. By caring for, fishing, and selling ornamental fish, fishermen can earn a stable income and support their families. This model not only drives industrial development but also achieves a balance between economic benefits and environmental protection.

Q: What are the core competitive strengths of Brazilian ornamental fish?

A: Our greatest advantage lies in rich biodiversity. Relying on the Amazon Basin and other ecological regions, Brazil boasts a unique and extremely rich biodiversity in the world. We can provide the global market with a variety of small, colorful ornamental fish species exclusive to Brazil, which are deeply favored by the market. In addition, Brazil is the country with the richest biodiversity of freshwater and marine fish in the world, with thousands of fish species that can be sustainably developed and launched into the market. This unparalleled biodiversity is the most important development potential of Brazil's ornamental fish industry.

Q: What new changes have occurred in the global demand for ornamental fish?

A: In recent years, the global ornamental fish market has undergone significant changes. The Brazilian government has keenly captured this trend and revised relevant laws and regulations. Previously, Brazil only permitted the export of 725 ornamental fish species; now, the new regulations have expanded the number of licensed export species to more than 5,000. This policy adjustment has once again drawn global attention to Brazil's ornamental fish resources, allowing us to supply the market with more new, brightly colored and unique ornamental fish species from different regions of Brazil. This measure has also helped Brazil reopen the door to overseas markets such as Mexico and further expand its global market reach.

Q: What exclusive technical designs do Brazilian enterprises adopt for the packaging and transportation of ornamental fish?

A: The Brazilian government has specifically launched a key project named "Aqua Brasil" aimed at addressing the quality improvement of the ornamental fish industry. This project has formulated a series of standardized measures to guide Brazilian enterprises in optimizing production processes and improving product quality. We are well aware that the global market values quality over quantity. Therefore, Brazilian enterprises are striving to strengthen quality control throughout the entire packaging and transportation chain to ensure that ornamental fish maintain a high survival rate after long-distance transportation. This commitment to quality has become Brazil's core advantage in international trade.

Q: What are Brazil's development plans in the Chinese market for the future?

A: Participating in CIPS is an important strategic move for Brazil to lay out its Asian market, as the Asian market accounts for 70% of Brazil's total ornamental fish exports. As the core of the Asian market, China holds enormous development potential for us. Through CIPS, we can showcase Brazil's diverse range of ornamental fish species to Chinese buyers and the global market in a concentrated manner. This participation is the result of the tripartite collaborative efforts of the Brazilian government, universities, and enterprises, aiming to strengthen exchanges and cooperation with the Chinese market and explore more business opportunities.

Q: What message do you want to convey through CIPS?

A: The core message we convey is win-win cooperation and shared responsibility. The ornamental fish industry should build a balanced development model that organically integrates industrial growth, ecological protection, and the protection of the rights and interests of local communities. Brazil participates in CIPS with sincere intentions, looking forward to working hand in hand with colleagues around the world to jointly drive the global ornamental fish trade toward a more sustainable future. We'll see you at CIPS 2026 in Guangzhou!