First launched in 2023 with a refreshed concept, the "NEWⁿ" New Product Showcase draws inspiration from the mathematical symbol "ⁿ", embodying new products that break boundaries, unlock infinite potential, and symbolizing the boundless future of innovation in the pet and aquatic industry. During CIPS 2025, held from November 13 to 16, the showcase was strategically located along the bustling Pearl River Promenade. As a core stage for innovation, it continuously captivated the attention of numerous professional visitors throughout the event.

Exhibiting Companies at the "NEWⁿ" New Product Showcase

(The following list of companies is arranged in random order, with no priority in ranking.)

 "NEWⁿ" New Product Showcase Highlights Review

CIPS Innovation Award Highlights Review

Meanwhile, the CIPS Innovation Awards, set within the "NEWⁿ" New Product Showcase, emerged as another core highlight of this year’s exhibition and garnered widespread attention. Serving as a key vehicle for interpreting the infinite innovative connotations of "NEWⁿ", the CIPS Innovation Awards was co-founded in 2017 by CIPS and GlobalPETS, an internationally authoritative media outlet. After eight years of development, the award has firmly established itself as a benchmark for innovation in the industry.

This year’s competition attracted enthusiastic participation from numerous global brands. Following comprehensive evaluations by authoritative experts from home and abroad, 19 innovative products stood out eventually, winning awards in four major categories: Food, Supplies, Aquariums, and Design. The "Popular New Product Award" engaged tens of millions of pet owners through online voting, fully embodying the selection feature of "valuing both professionalism and market appeal". With its outstanding innovative achievements, the CIPS Innovation Awards has deeply empowered the high-quality development of the global pet and aquatic industry.

CIPS Innovation Award Ceremony

The award ceremony of this year's CIPS Innovation Award was grandly held at the CIPS International Pet Industry Convention, which ran concurrently with the exhibition. The venue gathered numerous distinguished guests, including award-winning brand representatives from around the world, authoritative industry experts, and senior media professionals, who jointly witnessed this glorious moment of industry innovation.

Winning Enterprises in the Food Category(The following list of winning enterprises is in random order; no ranking is implied.)

 Food Category

Qingdao Laikerui Pet Food Co., Ltd.

Pet Worthy Brand Management (Shandong) Co., Ltd.

 Supplies Category

Chengdu Tommi Technology Co., LTD.

NAN JING ERIC PET CO., LTD

NINGBO V-PET PET PRODUCTS CO., LTD

MUHLENGIA

Jiangsu Zhongheng Pet Articles Joint-stock Co., Ltd

Shanghai TOEX International Trading Co., Ltd.

Dogness (International) Corporation

Aquarium Category

Mountain Tree Ecology & Technology Co.,Ltd

Taizhou Huangyan Niuniu Pet Products Co., Ltd.

Bigfish Aquarium Co., Ltd.

Zibo Onlyzone Water Treatment Technology Co.,Ltd

New Voyage Holdings Ltd.

Design Category

Pet Worthy Brand Management (Shandong) Co., Ltd.

 Popular New Product Award 

NAN JING ERIC PET CO., LTD

Leidi Xing Technology Co., Ltd.

Pet Worthy Brand Management (Shandong) Co., Ltd.

Though CIPS 2025 has come to an end, innovation never stops. The successful holding of this year's CIPS Innovation Award has not only provided a high-profile platform for industry exchange and exhibition, but also ignited the spark of inspiration for future development. Let us look forward to the accelerated transformation of these cutting-edge explorations and achievements, driving the pet and aquarium industry toward a broader future.