Since 2017, when China International Pet Show (hereinafter referred to as "CIPS") and international authoritative media PETS International jointly launched the world’s first innovation award for the pet and aquarium industry, the CIPS Innovation Award has served as an industry barometer.

Over eight years of development, rooted in industry needs, the award has evolved from a product-focused innovation evaluation platform into a comprehensive global hub. It now aggregates global achievements, integrates technological breakthroughs, consumer insights, and international perspectives for innovation and exchange. In 2025, it reattracts global attention with cutting-edge evaluation criteria and diverse participation value.

This year, the award continued its globally open call, drawing active participation from brands worldwide. Following multi-dimensional assessments by a panel of domestic and foreign experts—covering technological innovation, market adaptability, and sustainability, 21 products stood out, winning awards across four categories: Food, Supplies, Aquarium, and Design. Additionally, the "Popular New Product Award" invited millions of pet owners and industry professionals to co-witness innovation value, embodying the dual selection features of "professional leadership + public resonance".

Winners List

1. Food Category

1.1 Company Name：Qingdao Laikerui Pet Food Co., Ltd.

Booth Number：9.2-C023

New Product Name：Zai's Poketreat - Marbled Beef Cubes

Introduction：

1. Hands-free convenience: Pioneering portable pocket-size packaging with shoulder/hanging functionality and a patented design;

2. Cube-shaped meat pieces feature a marbled texture, rich meat aroma, and high palatability;

3. Ideal for outdoor feeding, professional dog training, reward moments,  and intimate pet bonding through interaction.

1.2 Company Name：MOJO Brand Management (Guangzhou) Co., Ltd.

Booth Number：10.3-E041

New Product Name：MOJO Egg-Coated Cod

Introduction：

1. Imported Deep-Sea Cod from Russia Rich in Omega-3 Fatty Acids (EPA/DHA): Supports skin and coat health by improving dryness, itching, and shedding, leaving the coat smooth and shiny. Low Mercury Risk: This cod sits at the bottom of the food chain, with minimal heavy metal (such as mercury), it accumulates less heavy metal and is relatively safe. Cod has a delicate texture and a light taste, making it suitable for picky eaters and dogs and cats with sensitive stomachs；

2. Egg liquid coating, containing lecithin: The egg liquid enhances palatability and enriches lecithin.

1.3 Company Name：Pet Worthy Brand Management (Shandong) Co., Ltd.

Booth Number：10.3-E041

New Product Name：ZOOLIN Parrot Grain Lotus

Introduction：Most parrot beak-trimming products on the market are utilitarian items, and there is a limited variety of parrot grain snacks. ZOOLIN has innovatively launched "Parrot Grain Lotus", which integrates multiple functions including being chewable, edible, and decorative for enclosure landscaping.

2. Supplies Category

2.1 Company Name：Chengdu Tommi Technology Co., LTD.

Booth Number：13.2-B041

New Product Name：PICKFUN Multiple Cat Recognition Automatic Feeder

Introduction：Accurate cat face recognition, this smart feeder is suitable for multi-cat households and can formulate a separate feeding plan for each cat. When a cat scan its face, the feeder can dispense different food and portions to protect the cat‘s health.

2.2 Company Name：NINGBO V-PET PET PRODUCTS CO., LTD

Booth Number：10.2-H031

New Product Name：V-PET Ocean Bound Plastic Poop Bags

Introduction：71% OBP for 71% of Our Planet.Our bags are made with 71% ocean-bound recycled plastic (OBP) — a reminder to protect the oceans that cover 71% of the Earth’s surface. Each bag reflects our daily commitment to safeguarding both the seas and the planet.

2.3 Company Name：NAN JING ERIC PET CO., LTD

Booth Number：9.2-G012

New Product Name：Plush Poop Bag Dispenser

Introduction：

1. Material & Function: Plush shell, practical & decorative, scratch-proof, cute designs;

2. Experience: Hidden anti-jam bag outlet, lightweight adjustable strap (easy carry), water-repellent(easy clean);

3. Scenarios: Beyond single storage, multi-scene; some with compartments for integrated tools.

2.4 Company Name：MUHLENGIA

Booth Number：12.2-C044

New Product Name：UltraCool Pet Bed

Introduction：Designed for dogs with higher body temperatures, this enclosed bed features advanced cooling fabric on all five contact surfaces for instant refreshment. Tests show ~7°C drop in just 10 seconds, providing 3–4 × more cooling than traditional summer fabrics for comfortable rest even in hot weather.

2.5 Company Name：Dogness (International) Corporation

Booth Number：9.2-D020

New Product Name：Plush Poop Bag Dispenser

Introduction：The Doogee Smart Pet Locator realizes six core functions through its APP: real-time precise positioning system, premium protection standard, electronic fence warning, emergency tracking, sports management, and ultra-long battery life.

2.6 Company Name：Shanghai TOEX International Trading Co., Ltd.

Booth Number：12.2-D065

New Product Name：Excalibur II

Introduction：Excalibur II uses a high-efficiency, low-noise outer-rotor brushless motor. Titanium-coated ceramic blade with grille cooling ensures long runtime. Self-cleaning, vacuum trimming, 25g lighter body, LED light, and smart alerts (overheat, oil, overload) deliver safe, cozy, and innovative grooming.

2.7 Company Name：Dogness (International) Corporation

Booth Number：9.2-D020

New Product Name：DOGNESS Smart GPS Tracker . Discovery C9

Introduction：The Doogee Smart Pet Locator realizes six core functions through its APP: real-time precise positioning system, premium protection standard, electronic fence warning, emergency tracking, sports management, and ultra-long battery life.

3. Aquarium Category

3.1 Company Name：Mountain Tree Ecology & Technology Co.,Ltd

Booth Number：11.3-E051

New Product Name：Mountain Tree Intelligent Controlling System

Introduction：Mountain Tree Intelligent Switch delivers stable operations with three-zone power control, fast fault location, and leakage protection. Backed by an industrial 4G gateway, remote safety, real-time monitoring, and instant alerts, it safeguards your fish and equipment — EU RoHS & CE certified.

3.2 Company Name：Taizhou Huangyan Niuniu Pet Products Co., Ltd.

Booth Number：10.3-E035

New Product Name：Sphagnum fish tank

Introduction：It is equipped with a water pump for circulation, built-in lighting, and a negative ion fogging system. It can not only solve the problem of oil film on the surface of the fish tank, but also increase the oxygen and humidity in the room.

3.3 Company Name：Bigfish Aquarium Co., Ltd.

Booth Number：10.3-D021

New Product Name：AQUACODE

Introduction：Composite aquatic ecological restoration preparation, patented technology invention.Scientifically proportioning various probiotics and organic acids, when added to the fish tank, can quickly form a beneficial microbial community, creating a "self-cleaning ecosystem" for the fish tank to keep the water clear and the fish healthy. 

3.4 Company Name：Zibo Onlyzone Water Treatment Technology Co.,Ltd

Booth Number：9.3-F051

New Product Name：Biodegradable filter materials

Introduction：This product features a biodegradable shell, special denitrifying bacteria, and mineral filter media, designed for rapid and efficient nitrogen removal. Its core innovation lies in precisely controlling slow release of polysaccharides to provide stable nutrients for the carefully selected bacteria.

3.5 Company Name：New Voyage Holdings Ltd.

Booth Number：9.3-E051

New Product Name：GENBU Beneficial Probiotics Spirit·Silybin Turtle Food

Introduction：

1. Enriched with silybin for liver protection, growth, antioxidant/immune boost, and inflammation relief.

2. Added yucca powder and tea compounds to help reduce water odors.

4. Design Category

4.1 Company Name：Pet Worthy Brand Management (Shandong) Co., Ltd.

Booth Number：10.3-E041

New Product Name：yee Mangosteen Chew Toy Treat

Introduction：Hamster Mangosteen-Shaped Molar & Decorative Snack.This snack features multiple functions: it can serve as a decorative ornament for hamster cages and also be used by hamsters for gnawing. The mangosteen shell of the product can function as a food bowl. The shell is divided into upper and lower parts, with "pulp" (simulated edible filling) inside. Hamsters can gnaw through the shell on their own to reach and eat the "pulp," which stimulates their sense of exploration.

4.2 Company Name：MOJO Brand Management (Guangzhou) Co., Ltd.

Booth Number：10.3-E041

New Product Name：MOJO Sterile Egg Complete Coat-Care Freeze-Dried Food

Introduction：Specially formulated for cats and dogs with coat concerns or those needing regular coat maintenance. Packaged in a sealed metal canister, MOJO introduces a first-of-its-kind airtight tin packaging in China, ensuring product freshness and integrity.The formula contains over 10% CP-brand sterile eggs, edible raw and gentle on sensitive stomachs. Developed in collaboration with the Shandong Academy of Agricultural Sciences, the product passed a 45-day coat-improvement trial.Launched at The One Pet Show (2025) as a Rising Star new product, and subsequently honored with the Best Product Design Award at Pet Fair Asia (2025).

Popular New Product Award

1. Company Name：NAN JING ERIC PET CO., LTD

Booth Number：9.2-G012

New Product Name：Plush Poop Bag Dispenser

Introduction：

1. Material & Function: Plush shell, practical & decorative, scratch-proof, cute designs;

2. Experience: Hidden anti-jam bag outlet, lightweight adjustable strap (easy carry), water-repellent(easy clean);

3. Scenarios: Beyond single storage, multi-scene; some with compartments for integrated tools.

2. Company Name：MOJO Brand Management (Guangzhou) Co., Ltd.

Booth Number：10.3-E041

New Product Name：MOJO Postbiotic Rumen Poop-Shaped Complete Freeze-Dried Food

Introduction：Formulated with 10% Grass-Fed Beef Tripe + Patented Postbiotics, this freeze-dried complete food supports digestion for cats and dogs over 5 months old, especially picky eaters or those with soft stools. With appealing beef tripe & durian flavors, its poop-shaped appearance is patented. Part of MOJO’s “Unconventional” series, it blends 5 unique ingredients (beef tripe, coriander, Manuka honey, durian, cheese) to deliver novel, balanced nutrition and taste.

3. Company Name：Leidi Xing Technology Co., Ltd.

Booth Number：11.3-E096

New Product Name：Earth-star T2 Thermostat

Introduction：

1. Self-priming water technology, an industry first, eliminates the need for an external water pump, making the fish tank more concise；

2. Water-proof temperature measurement technology, an industry first。

4. Company Name：MOJO Brand Management (Guangzhou) Co., Ltd.

Booth Number：10.3-E041

New Product Name：MOJO Postbiotic Rumen Poop-Shaped Complete Freeze-Dried Food

Introduction：Formulated with 10% Grass-Fed Beef Tripe + Patented Postbiotics, this freeze-dried complete food supports digestion for cats and dogs over 5 months old, especially picky eaters or those with soft stools. With appealing beef tripe & durian flavors, its poop-shaped appearance is patented. Part of MOJO’s “Unconventional” series, it blends 5 unique ingredients (beef tripe, coriander, Manuka honey, durian, cheese) to deliver novel, balanced nutrition and taste.

Congratulations to all the winning enterprises of the Innovation Award!

The globally anticipated list of the 2025 CIPS Innovation Award has been officially announced. Behind every honor lies the condensation of cutting-edge creativity and in-depth insights in the industry. As a deep-rooted player in the pet and aquarium sector, CIPS will take this selection as a new starting point, continuing to build a global bridge for innovation and exchange, and injecting more momentum into the development of the industry.

The award-winning products of CIPS 2025 Innovation Award will be displayed collectively in the New Product Exhibition Area. Welcome to visit and communicate with exhibitors or peers！

2025 CIPS Innovation Award Ceremony will be held at 16:20 on November 13th in Hall 12.1, Booth A051. You are cordially invited to attend and join this grand award ceremony!