CIPS’20 Flashing the World Pet Industry

Date: 2020-11-18 Compiler:

On Nov. 12 to 15, China International Pet Show (CIPS), the Sole B2B trade show in Asia, was held in Guangzhou China and presented innovation and trend with 28 concurrent supporting events. With limited international participants, the offline CIPS hosted about 600 exhibitors and 30000 buyers, which is about half the size of CIPS’19. The CIPS online show will last from Nov. 12 to 20 to cultivate business contacts between exhibitors and 1500 buyers from 66 countries or areas. 

CIPS organizer took special measures to ensure attendees’ safety by registration of health QR codes sourcing of the local government and body temperature check at the entrance as well as wearing mask in all of the public areas. The organizer also controlled the people flow and avoid big crowd by increasing aisles and locating events in different halls. 

Powered by the latest technology, CIPS Online Trade Show offers real time communication with suppliers via live video broadcasting, match-making meeting, exhibitor presentation and category sourcing from for those who cannot attend the offline show. “This 24/7 platform provides unlimited access to the latest products from CIPS exhibitors. CIPS Organizer arranged near 300 online meetings between exhibitors and registered buyers .Almost all exhibitors also did their own live show on CIPS online trade show,” says Ms. Yang Cheng, chairwoman of CIPS. 

According to CIPS investigation, almost all of the exhibitors are not affected by COVID-19 and their order is increasing and production plan has been arranged to the next May. In CIPS, it is super that innovative products are so attractive with their fashion design by the 90s. A new generation of start-up manufacturers presented their patent products suitable for the 90s and 20s, they got higher attention not only from the buyers, also from the capital companies. Innovative design for accessories, higher quality of food formula, balanced nutrition products and pet welfare concerned products become the main trend in the Chinese pet industry. Meanwhile, Chinese manufacturers pay more attention on their own branding, online & offline marketing in China and overseas

CIPS opening as scheduled brought confidence to the society that pet industry is still sunshine industry. CIPS also gave confidence to the people working in the industry that pet people should stay with the potential pet industry.