China International Pet Show (CIPS)

Known as the "bellwether of the global pet industry," the China International Pet Show (CIPS) has evolved over 28 years into a global platform for new product launches, professional trade negotiations, and international industry exchanges.

Leveraging its influence as a key industrial chain platform, CIPS gathers 1,200+ leading manufacturers and traders from the global pet and aquarium industries. Built on its exhibition foundation, it creates an international marketing hub, attracting 70,000+ industry professionals from over 120 countries to engage in trade negotiations, source innovative products, and access industry trends.

CIPS 2025 (29th Session) will be held on November 13-16, 2025, at the China Import and Export Fair Complex (Guangzhou).

CIPS 2025 INNOVATION AWARD Now Open!

To maximize brand/enterprise visibility and showcase product excellence, the 2025 CIPS INNOVATION AWARD is now officially launched.

Professional Focus

This award exclusively accepts products launched on or after January 1, 2025. Participants enjoy:

• Pre-show multi-channel exposure
  

• VIP buyer (domestic/international) product awareness

• Post-show award certification and tracked reporting

• Award information distributed to 10,000+ overseas buyers

CIPS INNOVATION AWARD

This initiative redefines industry benchmarks, elevates corporate branding, captures consumer mindshare, and accelerates industry development through innovation. It comprehensively showcases the upgraded ecosystem of the pet industry.

Product Categories

Food

Innovations in efficacy, formulation, or feeding methods for pet food. Exploration of new ingredients/processes and boundary-pushing snacks.

Subcategories: Dog, Cat, Small Pet, Reptile, Other (excluding aquatic species)

Supplies & Accessories

Functional innovations solving pet-raising challenges, enhancing pet well-being, and improving human-pet interaction.

Subcategories: Feeding, Hygiene, Apparel/Toys, Housing/Cages, Training, Grooming, Smart Devices, Other (excluding aquatic species)

Aquarium

Innovations improving aquatic life quality and environments through functional advancements.

Subcategories: Aquarium Feed, Water Conditioners, Aquarium Equipment, Technical R&D, Artificial Breeding

Design

Aesthetic or material innovations in smart pet products, achieving technological elegance and scenario-based design to elevate user experience.

Subcategories: Product, Appearance, Packaging

Evaluation Principles & Registration

Selection Rules

A comprehensive evaluation mechanism ensures professionalism and fairness:

Documentation Submission

Optional submission of innovation-proof materials (patents, R&D reports, test certificates, etc.) for bonus points. Non-submission incurs no penalty.

Voting Process

Professional Jury (70% weight) + VIP Buyers (30% weight)

Public Online Voting: Top-ranked product wins "Popularity Award."

Scoring Mechanism

Final Score = Professional Jury (70%) + VIP Buyers (30%) + Documentation Bonus

Awards per subcategory based on final scores.

Awards

Main Award: Top-scoring product in each subcategory

Popularity Award: Online voting winner

Note: Organizer retains final interpretation rights.

Timeline

Exhibitor Registration: Now – September 22

Voting & Evaluation: October 10–24

Exhibition & Reporting: November 13–16

Benefits for Winners

• Authoritative Certification: Custom trophy engraved with corporate details, awarded at ceremony.

• New Product Showcase: Free exhibition space with "CIPS Innovation Award" branding, attracting global buyers.

• Multi-Channel Promotion: In-depth technical/commercial coverage via CIPS platforms and industry media.

• Commercial Rights: Limited use of "2025 CIPS Innovation Award Winner" title (valid until December 31, 2026).

Scan to Register!

NEWⁿ New Product Zone 

The NEWⁿ New Product Zone is also open for applications — connect with international buyers and create your next industry best-seller!

Register Now! Precision access to international buyers.

Registration Deadline: October 24, 2025

Eligibility: Exclusive to CIPS 2025 exhibitors

Fees: CNY 3,000/booth + CNY 500 for additional power (<1,000W)

Note: Live animal exhibits prohibited. Security provided, but no liability for loss.

Act Now – Secure Industry Leadership

Join global partners to shape market trends and lead innovation!