Benefit from the changing e-commerce in China

October 15th, Beijing. China is at the front row when it comes to e-commerce. In recent years, the strong growth of the e-commerce market has gradually been curbing. With the in-depth development of e-commerce, the shortcomings of traditional e-commerce platforms have surfaced. What followed is the explosion of live streaming, combined with the emergence of a new generation of online and offline combined e-commerce models.

At first, livestream emerged on Taobao to increase the conversion rate of brands on the platform, similar to group buying and short video. As live broadcast brought good conversion effects, its priority has increased since then. 

Users of short video platforms are increasingly pursuing interesting content. The live entertainment industry with singing, dancing, chatting and rewarding as the main mode has entered a period of weakness, while shopping has become the main source of livestream users. In terms of consumption, as many as 51.6% of users click on third-party e-commerce platforms to shop, and 48.0% of users purchase goods in the platform’s built-in e-commerce possibilities. 

When the short video and content platforms entered the field of e-commerce, the traditional e-commerce platform faced greater challenges than ever. TikTok has launched its first shopping event, the 818 Shopping Festival, with a turnover of over RMB 8 billion (€1 billion). Kuaishou e-commerce announced the order volume in August has exceeded RMB 500 million (€64 million). Their order volume in the past 12 months was smaller only to TaobaoTmall, JD.com and Pinduoduo, ranking fourth. 

Livestream and short video platforms have changed the way consumers purchase. Influencers with a large fan base introduce tips for raising pets and share humorous videos of their pet to their followers, and this could also be a chance to place blind advertising. The most popular pet influencer on TikTok is a cat with 15.6 million fans. In the top 5 pet influencers, 3 are cats. The products these pet influencers promote are not limited to pet supplies, but also involve home appliances, human snacks and beverages.

CIPS offline trade show, the leading B2B platform in Asia, will be held on Nov 12-15 in Guangzhou. CIPS invites major domestic and international e-commerce platforms to share insights in online trade. With diverse events to suit different needs of the attending professionals, CIPS is expected to be a marvelous opportunity for all professionals to trade, connect, network, and build brands.

CIPS is also conforming to the trend of online business, and launches the CIPS Online Trade Show. It is open to all pet professionals around the globe and encourages communication, learning and trading amidst the pandemic. Buyers can connect with 1500 suppliers through this platform by livestream, face-to-face chat and text. They can even view more than 100,000 products in detail. In the meanwhile, one-to-one match meeting will be arranged by the CIPS team. The CIPS Online Trade show, the one-stop sourcing platform with one simple click. 

Online show: https://online.cipscom.com/

Offline show: www.cipscom.com

For online match-making, please contact:

Mr. Tianwei YANG

T. +86 10 88102342

M. +86 18513612527

E. yangtw@chgie.com 

For events and press, please contact:

Ms. Meadow Zhang

T. +86 10 88102269

M. +86 13661387061

E. zhanghj@chgie.com