CIPS 2020: Online + Offline:
China International Pet Show will create more powerful platform for the industry
(September 14th, Beijing.) The organizer of China International Pet Show (CIPS) announced that its 2020 show will open on Nov 12-15, at Guangzhou, and its online show will open on Nov. 12-20 as well (https://online.cipscom.com/).
China pet industry suffered from the COVID-19 epidemic in the first quarter of 2020 but soon adjusted to make full use of online and e-commerce opportunities. On the consumer side, according to JD.com., June 18th mid-year total sales have increased 360% compared with last year. The fastest growing group of consumers are those born after 1995, or so called Z Generation. Pet shops delivered products and serve their clients through social media and other online means. According to QuestMobile, the total active users of Tiktok in China reached 518 million in March, 14.7% increase compared with 2019, while the average time spent increased by 72.5%. Tiktok has added shopping function, followed by more and more apps. The whole China pet industry is digitalizing that led recovering from epidemic rather fast.
CIPS follows the trend of digitalization and launch CIPS Online Trade Show, the first b2b online show in China. CIPS Online Trade Show will be held on No. 12 to 20. This 24/7 platform provides unlimited access to the latest products from CIPS exhibitors. Powered by the latest technology, CIPS Online Trade Show offers real time communication with suppliers via various messages, phone calls, and video calls, for those who cannot attend the show or those who would like to preview the products before walking the show. CIPS leads China pet industry to digitalize
In June and July, CIPS also launched four small scale online sessions with success, attracting buyers from 78 countries/regions, with more than 2000 online match meetings and live communication. In the follow-up buyer survey, 85% of the buyers believed that online trade would become a trend in the future, and 92% of the buyers considered the online show has helped with their trade.
CIPS as the Industry’s hub of distribution channels, covers international trade and domestic trade, offline trade and online trade, is expected to be the gateway for brands to enter Asian market, as well as the largest sourcing platform in Asia. CIPS invites major domestic and international e-commerce platform to share insights of online trade. With diverse events to suit different needs of the professionals, CIPS is expected to be a marvelous opportunity for all professionals to trade, connect, network, and build brands.
As the leading trade show in Asia, CIPS has pooled together 1,387 exhibitors from 24 countries in the 130,000 show space in 2019, and expected to attract 1500 exhibitors in 2020.
CIPS stands out against the difficulties of the epidemic, providing a trade platform open to all professional in the industry, with products to touch, events to attend and standard to follow, every attendee will acquire achievement. The online show as started accepting application https://online.cipscom.com/.
Ms. Meadow Zhang
Ms. Lisa Pang