The pet industry under the epidemic situation: brand implantation and all-media promotion
The outbreak at the beginning of 2020 brought people's lives into a semi-closed state for more than a month. With the effective control of the epidemic, the tide of resumption of work also followed the March breeze to wake up the entire pet industry and entered a busy adjustment period.
Dr. Jinquan Wang, Feed Research Institute of Chinese Academy of Agricultural Sciences, Secretary General of National Pet Industry Science and Technology Innovation Alliance, and authoritative expert of CIQA shared a set of survey data at the conference at the China Pet Industry Online Conference:
(1) 86% of the companies consider the epidemic situation to have a serious impact on the industry, including 34% of them to consider it very serious.
(2) Over 80% of enterprises, distributors and agents indicated that product inventory cannot be maintained the sales for half a month, and only 15.79% can maintain the sales for more than 3 weeks.
(3) 55.26% of the companies indicated that their current assets could be maintained for a maximum of 3 months, and 26.32% of the companies stated that their current assets could maintain for 3 to 6 months.
The crisis brought change. Under the epidemic situation, CIPS played a leading role in reaction to the epidemic. CIPS has united the Chinese pet industry, established industry norms, promoted the correct concept of pet raising, and provided business resources, education, social activities and other services for companies and individuals in the industry.
China North Veterinary Congress is in action by united nearly 1,000 pet hospitals, showing a strong social responsibility and responsibility.
Sponsored by the China Entry-Exit Inspection and Quarantine Association Pet Industry Working Committee, CIPS and National Pet Industry Science and Technology Innovation Alliance, the first industry online conference during the epidemic, which was successfully concluded.
Affected by this epidemic, most of the Chinese exhibitors failed to make a trip to Global Pet Expo on February 26-28. Ms. Yang Cheng, Chairman of CIPS, went to Orlando to bring live broadcasts to Chinese pet industry professionals.
Under the new situation, after the impact of the epidemic, the pet market is bound to have an outbreak in the other half of the year.