ZOOMARK INTERNATIONAL 2019 concluded its 18th edition registering a considerable increase in attendance and exhibitors numbers, which totaled 757 including foreign exhibitors from 45 different countries. The presence of six national collectives highlighted the growing internationalization of the event, including Canada, China, the Czech Republic, India, Russia, UK, and USA.
CIPS, the only B2B trade event in Asia, organized 150 Chinese exhibitors attending ZOOMARK, covering all sectors of the show.
The organisers of CIPS, China’s only B2B event for the pet sector, illustrated the analysis of the Chinese pet market, indicating behaviour and current consumption in China’s pet industry and the latest trends in Chinese production. Lisa Pang, marketing director of CIPS, introduced the Focus on China with some particular facts about the Chinese pet market: there are over 27 million pets and the sector has a value of 22 billion euros. This is set to rise to around 33 billion in 2022. These figures seem to indicate excellent business opportunities for businesses in the pet sector. Cats were revealed to be the number one pet for young people, singles and inhabitants of big cities in China. It is no coincidence that the most relevant geographical areas from a consumption point of view are the large cities, which are the zones likely to see the most development in the future: Beijing, Guangzhou and Shanghai. The most significant trends are linked to a greater demand for quality, innovation and a particular attention to everything relating to the pet wellbeing with a “smart” dimension.
China International Pet Show (CIPS) is the only B2B international trade platform in Asia. The event takes place annually, alternating between Guangzhou and Shanghai. CIPS 2019 (the 23rd edition) will be on Nov. 20 to 23, in Shanghai at the National Convention & Exhibition Center.