The 28th China International Pet Show (CIPS), hosted by China Great Wall International Exhibition Co., Ltd., has grandly opened at Area B of the China Import and Export Fair Complex in Guangzhou during September 10 - 13, 2024.

In this auspicious Year of the Dragon, the exhibition, themed "Dragon Rising in the East," showcases CIPS's vision of presenting a more distinctly Chinese-themed event to both domestic and international professional visitors. With 28 years of development, CIPS has leveraged its unique resources and advantages, consistently following the concept of “Buying Globally, Selling Globally.” Positioned as a professional trade platform, CIPS has provided tremendous momentum for the high-quality growth of the industry. By centering on the exhibition, it has established an international marketing platform. Today, CIPS stands as a key barometer for industry development, a launchpad for new products, a professional venue for trade transactions, and a platform for international exchanges among industry professionals.

This year's exhibition area reached 100,000㎡, a 67% increase compared to the previous year. A total of over 1,400 leading enterprises participated, marking a 50% increase from last year. The event attracted more than 70,000 professional visitors from over 120 countries and regions, with international visitor numbers growing by 73% compared to the previous year.

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Quality Drives Future, Industry Moves Forward

As an important link in the global pet industry chain, the exhibits cover a full range of products for dogs, cats, birds, small animals and rodents, exotic pets, terraria, and aquaria, connecting thousands of brands. Leading domestic and international brands, along with high-end manufacturers, showcased their latest innovations, making the exhibition a brilliant stage for new product launches. By collaborating with platforms, it has supported the "first-launch economy," injecting new momentum into the industry's growth.

1. MEGA COLOR  2.Urinary System Cat Food  3.Complete Freeze-Dried Pet Food For Adult Cats

4. Shandong Kaigao CAT TREE  5.Desktop Aquarium--COOKE Series  6.Bone Cube Treat Toy

7.Comfy Smart 1 Smart Cat Litter Box  8.SUPER PUMR2-1  9.Self-cleaning Slicker Brush with Water Tank

1. Prminent  2.HYSEN CLEAN--Super Uranus  3.Flakes Nutritional Feed

4. Ethereal Infinite  5.NITRIFYING BACTERIA  6.Black Star 2 Generation Variable Frequency Pump

7.Dog Dryer  8.Thousands Miles of Mountains and Rivers Series Pet Bowl  9.N1 black Tea Tregs

▲Selected products (in no particular order)

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Assemble Experts to Explore the Trends

The China International Pet Show (CIPS), in collaboration with the internationally recognized media PETS International, jointly established the global innovation award within the global pet and aquarium industry in 2017 – the "CIPS Innovation Award." This year, 21 products selected by a joint panel of domestic and international judges won awards in four categories, and two additional products were awarded the Popular New Product Award, voted on by both domestic and international professional visitors. The award aims to set new industry standards, encourage more companies to pursue innovation and development, foster new competitive advantages, and fully showcase the evolving landscape of the pet industry.

As an important and innovative part of the exhibition, the second 'Green Paw Prints, Love for Earth' sustainable development-themed event has made a significant impact. From the birth of the first 'Green Pioneer' to the addition of more 'Green Pioneers,' it has set a model for industry action, sparked a sustainability trend, and injected strong momentum into the sustainable development of the pet industry. This year's event specially invited a young artist to present creative works, including the ancient mythical beast 'Chaofeng,' in the sustainable area, displayed alongside 'Green Pioneer' products. Together, they express their unique love for the Earth.

Over the four days of the exhibition, a total of six professional conferences were held, where industry leaders gathered in Guangzhou to exchange ideas, explore cutting-edge industry trends, and provide in-depth insights that empower the industry's growth.

The 3rd Global Pet Industry E-commerce Conference invited experts from platforms such as Amazon, TikTok, Lazada, Shopee, Useepay, Shipper, Tmall and Taobao, Xiaohongshu (Red), Douyin, JD.com, Alipay, and WeChat Shipinhao for pet e-commerce professionals worldwide to explore how to seize opportunities and tackle challenges amid the rapid growth of the global pet e-commerce sector. The conference aimed to promote the cluster development of China's pet industry and facilitate the construction of an ecosystem for the pet sector, empowering its overall development.

The CIPS & YUGUO Cross-border E-commerce Pet Supplies Sharing Seminar gathered officials from cross-border platforms, industry leaders, and influential manufacturers. By providing authoritative industry insights, showcasing cutting-edge products, and facilitating efficient resource connections, the seminar helped cross-border sellers accurately understand market dynamics and embark on a new chapter for pet product exports.

The Aquarium Industry Development Conference has invited representatives from platforms such as Douyin, Xiaohongshu, and Weipaitang to share insights on aquarium industry trends, new business support policies, e-commerce opportunities, and the latest information on aquarium auctions.

Notably, the conference has also attracted internationally renowned figures, including the President of the Malaysian Arowana Association, the President of the Indonesian Arowana Association, a leading expert in Indonesian exotic fish, the President of the Ornamental Fish International, the President of the Korean Ornamental Fish Association, and the Secretary-General of the Japan Medaka Association, to engage in in-depth discussions on the international ornamental fish industry. The participation of these international guests has undoubtedly brought more diversity and perspectives to the Aquarium Industry Development Conference. Through exchanges with these global experts, professionals in China's aquarium industry have gained valuable insights, helping to advance the internationalization of the Chinese aquarium industry while providing domestic enterprises with a platform and opportunities to align with international markets.

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Competitions Showcase Hot Topics

Gathering internationally renowned masters to showcase peak techniques and expertise, promoting the development of China’s pet grooming industry has been an important mission of the CGGC CIPS Global Grooming Conference. The CGGC not only prioritizes pet welfare by offering more service options for pet owners but also creates emerging job opportunities in the service sector and expands market prospects for society.

The 'CIPS Cup' series of international ornamental fish and aquascaping competitions has not only gathered top domestic participants and fish but has also attracted the attention of tens of thousands of spectators and enthusiasts. Recognized as a world-class aquatic event, it is celebrated for its diverse range of species, large scale, high quality, rigorous competition rules, strong popularity, and substantial prizes. These events provide participants with a platform to showcase the beauty of their prized fish while also serving as a crucial venue for brand promotion, collaboration, industry exchanges, and development.

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Connecting Friends, Embracing New Ideas, and Thriving Together

This year's CIPS continuously communicates new trends and dynamics within the industry, injecting fresh ideas and energy into its development. Internationalization has always been a key focus of the show and is one of CIPS's strengths. This year’s exhibition brings together leading companies from the global pet aquarium industry to establish an international trade platform.

Now in its 28th year, CIPS has welcomed buyers from around the world to China while also guiding Chinese companies to expand internationally during this time.

The target purchasing group has expanded from Europe and America to include emerging markets. This encompasses buyers from Germany, France, the United Kingdom, and other European countries and regions; Thailand, Indonesia, Japan, and other Asian countries and regions; the United States, Canada, Brazil, and other countries and regions in the Americas; Rwanda, Ghana, Mauritius, and other countries and regions in Africa; as well as Australia, New Zealand, and other countries and regions in Oceania.

The 28th China International Pet Show has successfully concluded! We express our gratitude to our partners, exhibitors, media outlets, and professional visitors for their invaluable participation and steadfast support!