The annual 618 online Mid-Year shopping festival is regarded as the mid-year "major exam" for China's pet industry. The fluctuating sales figures not only serve as a key indicator of market trends but also significantly influence brand development and industry direction. According to data from Syntun Data, this year's 618 shopping event recorded a total GMV of RMB 855.6 billion across all e-commerce platforms, representing a 15.2% year-on-year growth.

Focusing on the pet industry, the total online sales of pet food during the 2025 618 shopping festival reached RMB 7.5 billion. As each year’s 618 campaign concludes, the most pressing question for the pet industry remains: Is the pet market still growing? The answer is unequivocally yes—the overall industry continues to expand. The following introduces the rankings across various categories.

The pet food market is now led by China's top three domestic brands, which have secured the top positions in sales rankings. Traditional global giants such as ROYAL CANIN (4th place) and premium imported brands like Orijen and ACANA remain strong competitors within the top 10. Beyond the leading trio, homegrown brands are achieving widespread success across the market. Many domestic brands, such as HonestBite (No. 6) and Lifease (No. 9), also achieved strong results, securing spots in the TOP 20. Meanwhile, consumer demand has become more refined and diversified: the rankings feature not only staple food brands but also pet nutrition brands like Nourse (No. 11) and Revolution (No. 12).

1. In the cat snacks market segment, Myfoodie dominates both the overall brand sales and official flagship store sales rankings, securing the top position on dual charts. With unparalleled brand influence and direct-to-consumer sales performance, it has firmly established itself as the undisputed market leader in the feline treats category.

2. In the dog snacks market segment, The top-ranked store, PETKIT Flagship Store, and MEATYWAY (No. 2 on the brand list) together represent a successful example of the Manufacturer-to-Consumer (M2C) model. The rankings feature both strong brand-focused models like 'CrazyDog,' where brand and store are highly unified, as well as matrix-style operations such as 'Hipidog,' which manages both flagship stores and authorized specialty stores. Additionally, the presence of large distributors like 'Maishi Specialty Store' demonstrates that multi-brand retail channels remain a significant force in the market.

3. Main Food Category Rankings: The top positions remain highly consistent across both brand and store rankings, with Rosy Fresh, Fregate, and LEGENDSANDY (Blue Bay) securing the top three spots—demonstrating the critical role of direct-to-consumer (DTC) capabilities. Premium imported brands exhibit distinct channel strategies: Instinct, Orijen, and ACANA all rank within the Top 10 brand list, highlighting their strong market presence.

4. Notably, the sub-segments also present compelling trends, particularly in the rankings for cat complete wet food (main course canned), cat complete air-dried/baked food brands, and dog complete air-dried/baked food brands. From the rankings, a clear leader has emerged in the premium segment. Fregate tops both the "wet cat food" and "air-dried/baked cat food" categories—two high-value market segments. Some brands have achieved cross-species and cross-category success: "Rosy Fresh" and "Toptrees" appear in both the cat and dog air-dried/baked food rankings, while "ZIWI" has secured spots in the wet cat food and air-dried dog food lists.

The pet supplies market, particularly for cat and dog products, is characterized by strong "design-driven" and "direct-to-consumer (DTC)" features, with a diversified competitive landscape. Leading brands are engaged in intense competition, revealing distinct channel strategies. PETKIT ranks first in the brand leaderboard, demonstrating its overall GMV leadership through a multi-channel approach encompassing flagship stores, distribution networks, and integrated online-to-offline (O2O) sales. Driven by design innovation and smart technology, emerging brands now dominate the market, with leading positions in the rankings occupied by players like PETKIT, Xucuihua, Homerunpet, and PIDAN—all of which prioritize industrial design, intelligent features, and lifestyle aesthetics as their key differentiators.

The pet healthcare sector, which demands the highest levels of professionalism and consumer trust, presents a clear ranking structure that reflects several core characteristics:

1. Highly Concentrated Market Leadership: The industry exhibits strong consolidation, with top brands Revolution (Zoetis), MAG, and Frontline (Boehringer Ingelheim) firmly occupying the top three positions across both brand and store rankings.

2. Dominance of Global Pharma Giants in Core Therapeutics: In critical segments like internal/external parasite control, leading brands such as Revolution (Zoetis), Frontline (Boehringer Ingelheim), and Drontal (Bayer) are exclusively subsidiaries of multinational pharmaceutical corporations, highlighting the sector's high barriers to entry.

3. Clear Market Segmentation: The sector divides into two distinct subcategories. Pharmaceuticals are led by global antiparasitic/prescription drug leaders like Revolution, Frontline, and Drontal. Nutritional Supplements are dominated by daily care brands including NOURSE, Red Dog, and IN-Plus, reflecting differentiated consumer needs between medical treatment and wellness support.

The small pet market, a specialized and niche segment, exhibits a distinctly different competitive landscape compared to the cat and dog sectors.

1. Market Leadership & DTC Maturity: CARNO dominates as the absolute leader, securing the top position in both brand and store rankings, followed closely by BUCATSTATE. This reflects the sector's advanced adoption of direct-to-consumer (DTC) models.

2. Critical Role of Specialized Distributors: Professional channel partners serve as a pivotal force, underscoring the importance of third-party distributors with expertise in curated product selection, bundled solutions, and husbandry advisory services. Consumers place high trust in these one-stop solution providers, reinforcing their indispensable role in the ecosystem.