On March 8, Buy Together released the New Female Consumption Report, which demonstrated new trends in female consumption through platform data analysis and questionnaire surveys. The report shows that as more and more young people enter the workplace and society, post-90s and post-00s female have become the main consumers of the new generation. The report shows that in 2020, the annual orders of post-90s and post-00 female consumers of Buy Together accounted for 51% of the annual orders of women on the platform. Among them, the annual consumption of girls after 00 grew the most rapidly, with a year-on-year increase of 61%.
Young women are also keen on pet supplies shopping. According to the report, the number of pet supplies purchased by post-90s and post-00 girls has increased significantly. In the past year, the number of orders for pet products such as cat food, dog food, toys and other pet supplies by post-90s and post-00s female consumers has increased by over 260%.
On March 9, Tik Tok E-commerce released the 2021 Tik Tok E-commerce Women’s Day Consumption Report. It is worth noting that women have become the main force in pet supplies consumption, accounting for 74.7%, and men’s consumption accounted for 25.3%. The report shows that women pay more attention to purchasing pet grooming products, including fluffy hair dryers, beauty care combs, and pet-specific shower gels. Men focus on purchasing pet daily necessities such as sticky brushes, pet food and cat litter boxes.
Data released by JD.com shows that women are the main force in online pet consumption. According to JD.com's big data, the turnover of female users buying smart pet products has increased by 6 times year-on-year. Smart items such as automatic fountains and smart cat litter boxes have become the favorites of many female consumers due to their convenient design.