According to estimates by the Tencent Research Institute, as of the beginning of 2018, there were about 50 million cat-lover people in China, which was ranking the second largest in the world according to The National Bureau of Statistics, and the consumer scale reached 30 million, with a conversion rate of 65% for cat-lover people. The main force of China's pet consumption is young people. Data shows that in 2018, the main consumers in China's pet market were post-80s and post-90s generation, and this group accounted for 83% of the total. According to statistics from the Bureau of Statistics, the scale of cats ’offline consumption has reached 50 billion Yuan by the end of 2018, and is growing continuously. Taobao's cat-related sales totaled 8.4 billion Yuan in 2017. Euromonitor Information Consulting predicts that China's cat food consumption will reach 1.8 billion USD by 2022.
CIPS seized the cat economy opportunity to launch China Global Grooming Conference (CGGC) with CIQA, a professional communication platform for the global pet grooming industry. With the theme of education and empowerment, CGGC invites international pet grooming masters from more than 10 countries and regions, elite Chinese groomers from more than 50 cities across the country, and nearly 100 pet grooming institutions jointly empower stores and groomers.
With the rise of the cat economy, the pet grooming industry has been further subdivided, and requirements for caring are increasing year by year. How to seize the right time to expand cat business, and develop professional cat cleaning process, and connect product sales in the cleaning process?
CIPS Online Academy and CGGC jointly launched the online cat grooming education programme. The content of the course covers the whole process of exquisite cat care, cat pre-screening, cat product sales, cat SPA and quick care method. Master groomers will take their cats for teaching.
The online education programme will bring practical methods to the storeowners under the circumstance of post-COVID 19. CIPS, as the only b2b platform in Asia, will continue to distribute and lead the China pet industry to healthy development.