On November 16, the four-day 29th China International Pet Show (CIPS 2025), hereinafter referred to as “CIPS 2025”, came to a successful close at Area B of the China Import and Export Fair Complex in Guangzhou.
This year’s edition brought together 1,200+ leading exhibitors and registered 100,000+ professional attendees from 165 countries and regions. International participation grew by approximately 27% year-on-year, while professional registrations achieved robust double-digit growth. Cross-regional trade links continued to expand, purchasing structures became increasingly diversified, and onsite business negotiations remained consistently active. Mature markets in Europe and North America maintained stable performance, while rising demand from the Middle East, Southeast Asia, Latin America, and Africa demonstrated strong global recovery momentum. New product debuts, strategic insights, and cross-border business opportunities emerged across the four-day event, solidifying CIPS 2025’s role as a central force in global pet industry revitalization.
Annual Showcase
Innovation × Sustainability × Culture
Guided by the themes of Innovation, Responsibility, and Culture, this year’s feature zones presented a comprehensive picture of how the pet industry is evolving and redefining its future.


NEWⁿ Product Showcase Zone & the CIPS Innovation Award
This year’s NEWⁿ Product Showcase Zone featured the CIPS Innovation Award across four core categories—pet food, supplies, aquatics, and design. Expert judges and industry buyers from China and abroad jointly evaluated entries, with award-winning products collectively displayed onsite. Smart technologies, functional nutrition, and sustainable materials emerged as leading directions, offering a precise barometer for global product development trends.


The 3rd “Green Paw Prints, Love for Earth” Sustainable Development Themed Activity Zone
The sustainability zone presented concrete examples of green transformation throughout the supply chain, from low-carbon processes and recycled materials to responsible sourcing frameworks. This year’s “Green Pioneer” enterprises showcased measurable outcomes that demonstrate how environmental sustainability and industrial upgrading can progress in tandem. Leveraging CIPS 2025’s global platform, these cases extended the reach of Chinese and international sustainability practices to audiences worldwide.


Trace the Pawprints of Time – Special Cultural Exhibition
Structured through three chapters—“Ancient Relics,” “Image Corridor,” and “Cultural Forum”—the exhibition illustrated the evolution of human-animal relationships with fossil specimens, immersive visual narratives, and interactive experiences. Together, they formed a cultural journey tracing millennia of coexistence between humans and animals.
Knowledge Exchange and Strategic Insight
Six Major Conferences Shape Industry Trajectories
Across four days, six influential conferences delivered a multi-layered knowledge system—spanning upstream manufacturing, global retail, aquatic industry development, cross-border commerce, and store-level operations. Together, they provided strategic foresight, practical frameworks, and actionable intelligence for professionals across the value chain.

CIPIC – CIPS International Pet Industry Convention
Aligned with the dual themes of “Unlimited Connection” and “Unlimited Development,” CIPIC provided a panoramic examination of industry transformation.
●Day 1 addressed shifting market structures, international expansion strategies, supply chain upgrades, retail innovation, and mission-driven brand growth.
●Day 2 focused on responsible supply chains, circular material innovation, and the advancement of green manufacturing.
Speakers and participants converged on a shared understanding: data intelligence, local relevance, collaborative ecosystems, and sustained sustainability commitments will underpin the next phase of global pet industry growth.

The 2nd Aquatic Industry Convention
Co-organized with Ornamental Fish International (OFI), the Convention analyzed global and regional dynamics in the aquatic sector. With updated market data from the OFI President and insights from experts across Japan, India, Vietnam, and other key markets, the program explored high-value species, aquatic health, digital aquaculture, and sustainable business models. The Convention delivered practical, empirically grounded guidance for global aquatic enterprises navigating a new industry cycle.

The 7th “PANGOL” Cup CIPS Global Grooming Conference
This flagship grooming event gathered more than 50 representatives from eight countries and regions. Anchored by the principles of internationalization, diversity, and openness, the Conference emphasized professional training, talent development, and high-level technical exchange. International experts shared evaluation systems and best practices, while the presentation of annual honors reinforced the industry’s progress toward standardization and global alignment.

The 4th Global Pet Industry E-commerce Conference
Held under the theme “Omnichannel Circulation, Expanding New Markets,” the conference convened leaders from JD.com, SHEIN, TEMU, and omnichannel strategy experts. Topics included product curation, channel infrastructue.

CIPS & YUGUO Cross-border E-commerce Pet Supplies Sharing Seminar
The seminar outlined a full outbound pathway through platform intelligence, category insights, and procurement matchmaking. Mercado Libre, TikTok Shop, and eMAG provided regional strategies for Latin America, the United States, and Eastern Europe. Google and YUGUO contributed actionable methodologies on user portraits and trend-based product selection. With the release of the Pet Category Export Guide, the seminar facilitated efficient cooperation across platforms, suppliers, and international buyers.

CIPS Pet Industry Traffic Empowerment Conference
The nationwide conference for pet store operators convened leading practitioners to address store-level growth, focusing on traffic generation, profitability, compliance, category innovation, and digital transformation. The Golden Pawprint Awards set new benchmarks for excellence and created opportunities for nationwide knowledge-exchange networks.
Competitions Define Excellence
Three Major Segments Showcase Global Standards
Dogs & Cats Segment
The dog and cat segment featured a comprehensive lineup of competitions, certifications, and demonstrations, highlighting the depth of professional grooming, feline evaluation, and human-pet interaction.

The 7th “PANGOL” Cup CIPS Global Grooming Conference spanned three days of masterclasses, techniques demonstrations, competitive events, and vocational development.
The IGC Companion Cat Grooming and Care National Professional Competition, Master Demonstration, and “Golden Fingers” International Pet Groomer Championship Invitational Tournament gathered top grooming professionals for advanced skill exchange.
The 7th China Vocational Colleges Pet Grooming League at the CIPS Global Grooming Conference continued its role as the most influential grooming skills competition among China’s vocational institutions.
The PFH (Paw For Heal) Therapy Dogs and Cats South China Regional Evaluation offered warm, emotional demonstrations of the healing value of companion animals.

The CFF International Championship Cat Show and CFA Purebred Cat Show attracted top purebred cats worldwide, delivering a spectacular “Cat Oscars” to onsite audiences.
Aquatics Segment
Reaffirming its position as a global aquatic flagship, CIPS delivered exceptional competition quality, international participation, and a complete competitive structure.
Ornamental Fish Sector
This year’s CIPS Global Arowana Championship, CIPS Global Tigerfish Championship, CIPS Global Stingray Championship, CIPS Global Goldfish Championship, CIPS Global Betta Championship, and CIPS Global Medaka Championship reached new highs in both scale and sponsorship, drawing representatives from across the U.S., Japan, Indonesia, Malaysia, Singapore, and more—further validating the global influence of CIPS and strengthening China’s presence in the international aquatic landscape.

Additional highlights included:
●Chinese Famous Koi Display
●The 3rd Asia Clownfish Competition (China) 2025
●Cichlid and Derivatives Show
Collaborative showcases with leading koi farms and ecological technology partners created immersive exhibition zones, while professional media partnerships facilitated deeper international dialogue.
Aquascaping Sector – Full Matrix of Competitions

The aquascaping sector presented a complete competition ecosystem, including:
●CIPS Biotope Aquarium Contest (CBAC)
●CIPS International Aquascaping Contest (CIAC)
●CIPS International Marine Aquascaping Contest (CMAC)
●CIPS Open Ecological Aquarium Contest (COAC)
●MY SCAPER BUDDIES open exchange session
Together, these events showcased global excellence in freshwater, marine, biotope, and open-style aquascaping.
Exotic & Small Pets Segment
This sector combined professional rigor with cultural depth, covering reptiles, amphibians, birds, and other specialized species.

●The CIPS AARA National Amphibians & Reptiles Professional Championship League: Inaugural Lizard Category Event presented five competitive classes with expert evaluation.

●The “Cleen Cup” China Online Naturalistic Vivarium Landscaping Super League for Amphibians & Reptiles: Masters Summit Exhibition showcased rainforest, desert, and native ecological habitats with precise environmental recreation.

●The immersive Hong Kong Reptile & Exotic Pet Special Zone: Reptile Avenue – Wild Code in Concrete Jungle explored the legacy of Mong Kok’s Goldfish Street through cultural storytelling and close-range animal interactions.

●The Healthy Wings Cup EPCC Exotic Parrot Breeding Show – Guangzhou and the EPCC Exotic Parrot Champion Show of Guangzhou, China gathered top breeders, refined competition systems, and vibrant interactive showcases to promote better public understanding and professional standards in parrot breeding.
These events blended ecological education, professional standards, cultural storytelling, and cross-regional exchange—deepening public understanding and elevating industry benchmarks for reptiles, amphibians, and birds.

Looking Ahead
Connecting the Infinite Possibilities of the Global Pet Industry
Across four days, CIPS 2025 presented a convergence of innovation, responsibility, culture, and competition. From product launches and global procurement to sustainability practices, cultural narratives, and professional showcases, CIPS continues to evolve with greater international openness and collaborative ambition—linking global resources and driving industry-wide progress.

The 30th China International Pet Show (CIPS 2026) will take place on November 12–15, 2026, at the China Import and Export Fair Complex in Guangzhou.
We look forward to welcoming you again next year.
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