The 29th China International Pet Show (hereinafter “CIPS 2025”) will take place from November 13–16, 2025 at the China Import and Export Fair Complex, Guangzhou. As one of the key concurrent events, the CIPS International Pet Industry Convention (hereinafter “CIPIC”) will be held on November 13–14.

Guided by the theme “Infinity 2024 — Unlocking Boundless Growth”,  CIPIC will bring together global industry leaders, innovators, and senior experts to deliver in-depth insights into the pet industry, explore collaborative and responsible development, and uncover new opportunities driven by innovation.

Full Agenda Overview

CIPIC will feature two thematic days:

●Day 1 — Focus on Full-Chain Collaboration in the Global Pet Industry

A deep dive into efficient integration across manufacturing, branding, and sales, exploring cross-segment collaboration models and development paths.

●Day 2 — Focus on Sustainability in the Global Pet Industry

Covering green production, responsible sourcing, ESG, and innovative practices; sharing insights to promote deep collaboration and build long-term value and competitive advantage.

Full Speaker Lineup

Theme: Unlimited Connection — November 13

Focus on Full-Chain Collaboration in the Global Pet Industry — From manufacturing and branding to sales, exploring industry development paths and collaboration models.

Yiguang Zeng has over 11 years of experience in marketing consulting and practical operations within the FMCG industry. Since joining NielsenIQ in 2014, he has focused on providing market research, data analysis, and in-depth consumer insights for FMCG brands. He excels at integrating NielsenIQ’s diverse research methodologies to design precise market research solutions, uncover growth opportunities, and drive sustainable business development through data and insights.

Juhong Cheng, Co-founder of PETIDEAL. Founded in 2005, PETIDEAL has evolved from a trading company to a fully integrated business covering research & development, manufacturing, and sales, with seven factories in China and abroad. It offers a complete range of cat and dog products, including dry food, freeze-dried food, wet food, snacks, and main food. Verified by numerous domestic and international customers, PETIDEAL’s cat cream, pouch, and oven-baked food have become best sellers.

As the founder of Adrenalina Communications, Lina Franco is driven by her lifelong love for pets. A seasoned communications professional and recognized pet industry expert with 25+ years of experience, Lina is a global consultant in the pet sector. She partners with companies to achieve their strategic objectives by working alongside leadership teams to identify critical challenges, design actionable strategies, and implement solutions across product development, branding, sales and international business growth.

A forward-looking business leader passionate about global growth, innovation, and building strong partnerships. After gaining valuable experience in consumer goods and FMCG, he found his long-term focus in the pet industry, driving success across Central and Eastern Europe for more than 17 years. He expanded Beaphar’s regional distribution and went on to design and implement Plaček Group’s export strategy, accelerating its global reach. Since 2023, he has shaped the company’s commercial agenda, combining business expansion with product portfolio innovation. In 2025, he stepped into the role of Group Chief Purchasing Officer, reinforcing Plaček Group’s strategic vision.

Torsten Toeller (59) was born in Cologne, completed his high school diploma in record time, trained as a retail salesman, and studied business administration. In 1990, he founded the company “Fressnapf,” also known internationally as “Maxi Zoo.” With more than 2,750 specialty stores for pet food and accessories in 15 countries and annual sales of more than €3.5 billion, the Fressnapf Group is now the market leader in Europe! More than 20,000 employees give their best every day to make the coexistence of humans and animals easier, better, and happier - in line with the company's mission statement, “Happier pets - happier people.” With its initiative “together for pets”, the company has been working throughout Europe for more than 30 years to help pets in need and strengthen the bond between humans and pets.

Founder, Pet Industry Innovation & Venture Institute; Host, “Haobo Pet Industry Channel” (WeChat Channels #郝波宠业频道)

Eileen leads Animonda China and has built the company's only in-house sales and marketing team outside Germany. With over 15 years of experience in the FMCG industry, she brings extensive international experience across China, the U.S., Australia, and Southeast Asia. Eileen holds an MBA from the Simon Business School, University of Rochester (2016). She previously developed a five-year growth strategy for Colgate-Palmolive's Consumer Innovation Center in the U.S., and later led the fresh pet food business at Australia's largest domestic pet food company.

Theme: Unlimited Development — November 14

Focus on Sustainability in the Global Pet Industry — Covering green production, responsible sourcing, ESG and innovative practices; sharing insights to promote deep collaboration and build long-term value and competitive advantage.

Stefaan Clemmens is Chief Commercial Officer at Savic NV, with over 25 years of experience in international sales and business development. Savic is a leading European manufacturer of innovative pet products, known for combining quality, functionality, and sustainability. At Savic, Stefaan drives the company’s journey towards sustainable pet product manufacturing, focusing on closing the loop, transparency, and responsible brand practices.

Scott Dowd is a conservation biologist and Executive Director of Project Piaba. He received his M.Sc. from the University of Stirling in 2003. For more than 30 years, Scott’s primary case study on the aquarium fishery of Brazil’s Rio Negro spotlights an example of where the pet trade results in overwhelming benefit to rural people, and regions of critical biological importance. Scott has established and serves as Global Chair for the Home Aquarium Fish Sub-group within the International Union for the Conservation of Nature Freshwater Fishes Specialist Group (IUCN FFSG). 

Jason Jiang works at Amcor, a world-leading consumer goods packaging company. Currently, he holds the position of Group R&D Technology Expert at Amcor China. With over a decade of in-depth experience in the flexible packaging industry, he has accumulated extensive expertise in the development of pet food packaging. Meanwhile, he is also committed to the R&D, application and promotion of sustainable packaging solutions.

The Editor-in-Chief of the China Pet Industry White Paper; Founder of Petdata.cn; Deputy Secretary-General of the Pet Industry Branch of the China Animal Agriculture Association (CAAPIC); Industrial Consultant for the governments of Luohu District (Shenzhen), Jinghai District (Tianjin), and Anshan City (Liaoning Province).

Yiqun Zheng, Founder, Chairman, and CEO of BIOZYM and Bigfish Aquarium. BIOZYM is committed to the research and development of microorganism and microbial enzyme preparations,improving the environment by using microorganism. The main products are aquatic water treatment and feed, equipments and aquarium tanks. Mr.Zheng, founder, chairman, and CEO of BIOZYM and Bigfish Aquarium, holds a PhD in water ecological restoration technology. He has been engaged in the research and development of aquarium health management and water treatment technology for a long time, and has multiple patented technologies. He has achieved important results in the fields of biological enzymes and biotechnology.

Yuanyuan, YuanZhiHui CEO, Director of Global Pet Industry Insights. Postgraduate student at the University of Hong Kong, specializing in overseas pet market business development. With nearly 10 years of in-depth experience in local overseas markets, skilled in applying economic psychology to uncover deep-seated demands in the overseas pet industry.Global Pet Industry Insights.

Haizhi Huang, General Manager of Hangzhou MARDEL Environmental Protection Technology Co., Ltd. Hangzhou MARDEL Environmental Protection Technology Co., Ltd. was established in 2012. It has a microbial experimental base and a number of research and development patents, thus establishing the status of MARDEL in aquatic water treatment and fish health.

Pet kingdom Ltd is a Serbian company dedicated to research and advocacy in the field of vegan pet health and nutrition. They offer more than just pure, healthy, and eco-friendly products—they embody a practice of love and respect for all life. This stems from a deep belief in the equality of all living beings. They use the power of pure plants to safeguard animal welfare. Their brand is born out of love and a commitment to sustainable development. 

Yan Xiaoming, Founder of V-PET. V-PET is dedicated to integrating pet care with sustainability, focusing on the design and innovation of high-quality pet products. The brand prioritizes natural, renewable, recyclable, and biodegradable materials, exploring solutions that balance durability with environmental responsibility. V-PET continues to advocate for a greener ecosystem and a pet-friendly lifestyle through consistent innovation and long-term commitment.

Huijie Zhao, General Manager of Petworthy Brand Management Co., Ltd. Petworthy Brand Management Co., Ltd. was founded in 2010 and has since grown into a full-industry-chain pet enterprise integrating R&D, manufacturing, sales, and logistics. Originating from the aquarium category, the company leverages the advantages of the Shandong pet food industry supply chain base and adheres to a long-term strategy focused on systematic supply chain development. With 15 consecutive years of growth, Petworthy now has over 1,000 employees, 5 self-owned factories, and 6 main in-house brands, with projected annual revenue of over 600 million RMB in 2025. Its premium aquarium brand Chelang has created popular products such as ultra-quiet air pumps and variable-frequency heaters through innovative technology. The brand’s pioneering design and product stability have earned recognition from experienced aquarists and industry enthusiasts alike.

Zhi Zhuang, Manager of NAN JING ERICPET CO., LTD. NAN JING ERICPET CO., LTD is a young and active team, have over decade experience for pet toys, we develop many new designs per month. Our goal is providing our high-quality products, competitive price and best service for long term cooperation and mutual benefit.

At CIPIC, industry leaders will present real-world case studies in manufacturing transformation, global brand expansion, and channel strategy, alongside cutting-edge insights into green production, responsible sourcing, and innovative marketing. With a forward-looking and highly pragmatic perspective, CIPIC aims to deliver actionable inspiration and tangible business opportunities for the global pet industry.

CIPIC looks forward to welcoming industry professionals from around the world to Guangzhou this November. Wherever you are positioned in the value chain, CIPIC will open access to cross-border dialogue, strategic partnerships, and future-defining market intelligence.

See you in Guangzhou — November 2025.

Registration & Ticketing

CIPIC is a professional-level industry event, open exclusively to registered and ticketed attendees.

Registration is now open — with limited availability. Please scan the QR code below to confirm your participation.

Ticket Price: CNY 1,980 per person

We only support WeChat Pay for now. If you do not have a WeChat account, you may register first to secure your spot and then pay the fee of 300 US dollars in cash on-site.

For inquiries: Mr. Li · +86 13718089865

We look forward to welcoming you onsite and witnessing the industry’s next chapter together.