The 6th GlobalPETS Forum Asia
Nov. 13, 2020
China is one of the fastest growing markets in the world. The past several years showed an average increase of 20% in pet food sector. According to Euromonitor, the total pet food market was 59.4 billion yuan RMB (8.4 billion US dollars) in 2018 and is estimated to reach 70 billion yuan (10 billion US dollars) in 2019.
The fast growing market means consumer needs for international products. Therefore the subject of the GlobalPETS Forum Asia has been: Global Pet Business.
2020 Theme: Successful branding & design strategies in today’s world.
Global trade sounds attractive but how to build your brand cross border? In todays world building brands is even more complex due to the on- and offline shopping platforms. How to build your brands with a modern identity which is successful on different platforms? Building a brand is not only a matter of a good product, it is a complex combination of all kind issues such as product design, packaging, finding the right business partners, etc.
2020 Highlighted Topics:
Overview of the developments of brands and private labels in the global pet industry;
How to build a brand in Europe, with case study;
How to build a private label brand, with case study;
What is a good design? How to create this?
What is the role of packaging?
How to include in the development stage essential sustainability elements in it?
What can we learn from Start-ups? With case studies of successful start ups.
Benefits of Attending
Gain knowledge of the fast changing global pet industry.
Learn how to become a leading brand and stay successful in the changing market.
How to build a brand in different overseas market.
Get hands on with product design and packaging.
Include smart sustainable options in product development.
Learn from successful start-ups.
Network & Connect
Join the 300+ industry leaders to deep dive into the growing Asian markets.
Meet potential business partners from around the world.
Full Access to the CIPS trade show & 1500+exhibitors.
And more …
Tea Break and Networking (Nov 11)
Join us for a nice cup of tea with the professionals from the global pet industry on Nov 11 (one day before CIPS), get to know each other before the forum officially start.
Retail Tour in Guangzhou (Nov 11)
With this retail tour, we will take you through modern pet stores and other new retail formats in Guangzhou. It allow you to learn about Chinese state of the art retail formats and customer behavior. Bear in mind that China will become the largest retail market, according eMarketer. And 1/3 of the Global household consumption growth is caused by Chinese consumers, according McKinsey China Consumer Survey Report (2010-2017).
Early Bird Price:EUR 545 (before August 31th)
China International Pet Show (CIPS)
Ms. Meadow Zhang