The 6th GlobalPETS Forum Asia

Nov. 13, 2020 

Guangzhou, China

China is one of the fastest growing markets in the world. The past several years showed an average increase of 20% in pet food sector only, according to Euromoniter. An industry report by Goumin.com, one of the biggest online communities for pet owners in China, said there were 91.5 million pet dogs and cats in China in 2018 and the market value of the pet industry reached 170.8 billion yuan (24.84 billion U.S. dollars). According to Goumin's report, the market value of the pet industry in China will reach 188.5 billion yuan in 2020 with an average annual growth rate of 30.9 percent from 2010 to 2020.

The fast growing market means consumers not only need high quality international products, but also need good design and packaging. Following up with the last session about global pet business, we move on to branding and design strategies.

2020 Theme: Successful branding & design strategies in today’s world.

Global trade sounds attractive but how to build your brand cross border? In today’s world building brands is even more complex due to the on-and-offline shopping platforms. How to build your brands with a modern identity, which is successful on different platforms? Building a brand is not only a matter of a good product, it is a complex combination of all kind issues such as product design, packaging, finding the right business partners, etc.

2020 Highlighted Topics:

Get in-depth information of China pet industry;

Branding strategy of e-commerce, brands and private labels in the global pet industry;

What is a good design? How does marketing and branding benefit from design？

Get hands on with creating pet product with good design.

How does sales benefit from good packaging?

What can we learn from Innovation Award participants？

How to create smart life with your pets?

Benefits of Attending

Gain knowledge of the fast changing global pet industry.

Learn how to become a leading brand and stay successful in the changing market.

How to build a brand in different overseas market?

Learn from FMCG industry and be inspired.

Get to know retailer with private labels.

Network & Connect

Join the 300+ industry leaders to deep dive into the growing Asian markets.

Meet potential business partners from around the world.

Full Access to CIPS trade show & 1500+exhibitors.

And more …

Tea Break and Networking (Nov 14)

Join us for a nice cup of tea with the professionals from the global pet industry on Nov 14 (one day after GPFA), get to know each other further.

Retail Tour in Guangzhou (Nov 14)

With this retail tour, we will take you through modern pet stores and other new retail formats in Guangzhou. It allows you to learn about Chinese state of the art retail formats and customer behavior. Bear in mind that China will become the largest retail market, according eMarketer. And 1/3 of the Global Household Consumption Growth is caused by the Chinese consumers, according to McKinsey China Consumer Survey Report (2010-2017).

Cost: 

EUR 595

Early Bird Price: EUR 545 (before August 31th)

Organizers:

China International Pet Show (CIPS)

Contact:

Ms. Aria Li

Email: lilx@chgie.com

Tel:  86-10-88102235

Ms. Meadow Zhang

Email: zhanghj@chgie.com

Tel: 86-10-88102269